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Social Media in Science (Oral) - PM Session
When: Wednesday October 26, 2011
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Location:
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Omni Richmond Hotel
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Room:
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Roanoke
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Organizers:
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Kenneth Podraza, Thomas Devore
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Presiders:
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Alex Martin
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Duration:
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2:00 pm - 5:00 pm
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The Social Media in Science Symposium presenters at the meet and greet luncheon
before the symposium.
#SERMACS2011 Social Media in Science Symposium presenters luncheonL to R:Jennifer Maclachlan, Ashton T. Griffin, Nathalie Herring, A. Martin, Ken Podraza, Laura Provan, Barbara Reisner, Thomas Devore, Kevin Major and F. Vera-Luna
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Pres Time
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Pub #
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Presentation Title
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2:00 pm
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Introductory Remarks
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2:05 pm
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43
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Labs, Camera, Action! Disseminating science in the digital age
Natalie P Herring, Kevin J Major.
Natalie P Herring1, Kevin J Major2, (1)
Department of Chemistry, Virginia Commonwealth University (2) Department of
Chemistry & Nanoscale Science Program, University of North Carolina
at Charlotte
Through the use of social media, scientists and
aspiring students are able to use videos to their advantage. Scientists
are able to star in their own videos by recording a lecture, sharing
their thoughts on recent papers or topics, staging a tutorial, or
recording a simulation. With the evolution of social media, these types
of presentations are now widely available on the Internet and may be
used as excellent tools for students to learn new topics. Here, we will
discuss the use of social media, mainly video sharing sites, for the
dissemination of research and understanding of new topics.
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2:25 pm
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44
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My Twitter tool-box: How I utilize Twitter for my small chemical business
Jennifer L. Maclachlan,
PID Analyzers, LLC,
As
a small chemical business owner, social media has had an incredible
impact on how we engage with customers, prospective clients, vendors,
other industy professionals and the media. I will describe how I use
Twitter for my business, my favorite Twitter application: Hoot Suite,
participation in Tweet-ups and how I utilize Twitter to enhance our
overall social media marketing presence both within the Twittersphere
and out on Google.
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2:45 pm
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45
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Using social media in the teaching of chemistry at Wayne Community College
Ashton T. Griffin,
Wayne Community College
Today's
students arrive in our chemistry classrooms with their smart phones,
their laptops, tablets or net books. Ear buds are often attached to
iPods or some other MP3-playing device that we have to ask them to
remove when they enter our classrooms. Social media sites like Facebook,
Twitter and YouTube often compete for their attention. As chemistry
faculty, we are asked to maintain faculty Webpages and often utilize
course management systems like Blackboard or Moodle in our teaching.
Chemistry
faculty often has been slow to adopt and utilize social media like
Twitter and Facebook in their teaching. But those of us who have
embraced new social media trends have found that it allows us to better
connect with our students and provides our students with a vast array of
ways to learn more about chemistry and its place in our society.
Over
the last three years, I have utilized technology and social media to
improve my teaching of chemistry at the community college level. I can
do the same thing for you. Join me in this presentation as I share some
of the tips that worked best for me in this new social media-driven
world.
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3:05 pm
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46
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What's a geezer to do when twenty-first century technology collides with nineteenth century pedagogy?
Prof Thomas C. DeVore,
Dept of Chemistry and Biochemistry, James Madison University, MSC
Although
the communication revolution is changing most aspects of campus life,
the pedagogy used in the class rooms has been more evolution than
revolution. In this talk, some of the challenges to traditional methods
used to prepare students for careers in chemistry generated by the
communication revolution will be presented. Since many of the questions
raised by these challenges as well as effective ways to integrate
twenty-first century into the curriculum remain to be answered, this
talk is designed to stimulate discussion rather than to provide answers.
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3:25 pm
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Break
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3:35 pm
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47
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The Virtual Inorganic Pedagogical Electronic Resource: Collaboration and community building using Web 2.0
Barbara A. Reisner,
Department of Chemistry and Biochemistry, James Madison University
[p]VIPEr, the Virtual Inorganic Pedagogical Electronic Resource
(http://www.ionicviper.org), is an online teaching materials repository
and interactive social networking environment for inorganic chemistry
educators. The rise of Web 2.0 - the social or participatory web - has
enabled us to think differently about our cultures of teaching and
learning. Through VIPEr, our distributed community of inorganic chemists
has seen the beginnings of cultural changes that benefit both faculty
development and student learning. By encouraging a shift to smaller
online publication units, or “learning objects,” we facilitate better
assessment of student learning and easy translation to different
educational environments. By promoting a culture of open sharing, we
have increased the
quantity and variety of teaching materials available
to instructors and
students. We can share the vast and varied
expertise of the community through
VIPEr's social, online environment.
This presentation will showcase the VIPEr website and provide examples
of how VIPEr can facilitate a conversation within a disciplinary
community that can enhance teaching practices. Learn why we come for the
content but stay for the community.
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3:55 pm
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48
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Science popularization through Facebook
Fernando Luna Vera PhD,
Department of Chemistry, Virginia Commonwealth University
Scientific
news or content usually do not make it into social media news-feed or
updates of people outside a scientific field. Even though social media
has the ability to deliver and distribute information to specific
audiences its complimentary part is also important: you can reach
everybody within your contact list, scientist and non-scientist. This
capacity opens up the opportunity to educate general audiences in
relevant important scientific issues. But, how to reach big audiences in
such a dynamic environment like Facebook?. Herein it is shown with some
data what variables can be important to make people out of science
fields to read and try to learn from post and status updates.
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4:15 pm
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49
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The value of a Facebook business page
Jennifer L. Maclachlan,PID Analyzers, LLC
Is there value in a Facebook business page? Yes. Is it measureable? Yes.
I will present a case study of my small chemical business and how we
have grown our Facebook business page from having only employees
"liking" us to having customers, friends and other industry
professionals interact with us on our Facebook business page. Studying
our Facebook analytics assists us in providing followers and others
(searchable on Google) to read and share our content. I will discuss
how we leverage social media via our Faceook page to create and share
content from our blogs related to our business, enhancing our monthly
E-Newsletter campaign, our cooperation with local universities and our
chemistry outreach by using the original Facebook posts to share to
other social media vehicles such as Twitter and Linked-In.
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4:35 pm
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50
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Social media for scientific outreach
Laura N Provan M.A. U.S. Pharmacopeia
Social
media - Facebook, Twitter, YouTube, LinkedIN - have proven cost- and
time-effective megaphones for USP, a nonprofit, pharmaceutical
standards-setting organization with operations around the world. USP's
social media initiative started two years ago and has delivered
measurable value in reaching our varied audiences: customers,
regulators, journalists, members, public health officials, and the
general public. I will show how we have built our Twitter following; how
use of YouTube videos has helped position USP as a thought leader; and
how our use of two separate Facebook pages has engaged key stakeholders
and helped drive attendance at our conferences. I'll also explain how
new media have been accepted in a 200-year-old, traditional
organization.
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4:55 pm
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Concluding Remarks
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#SERMACS2011 Social Media in Science Symposium presenters L to R: Kevin Major, Ken Podraza, Thomas Devore, Laura Provan,Jennifer Maclachlan, A. Martin, F. Luna-Vera, Ashton T. Griffin, Barbara Reisner and Nathalie Herring
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#AIHCE Social Media Meetup Organized by @pidgirl Read more about it here.
