Leveraging Social Media to Educate the Public About Sustainability Practices
Accepted Research At Pittcon 2011 Author: Jennifer Maclachlan Abstract Number: 615 - 20P Session 615 - ACS Division of Analytical Chemistry Poster Session Day and Time: Monday, March 14, 2011, Afternoon Room Red Area on Exposition Floor - Hall B, Aisle 400 Social Media is an incredibly powerful tool that connects people globally. This poster will illustrate the importance of each individual social media vehicle (Pittconnect, ACS Network, Facebook, Twitter, Linked-In and Blog). Trends have shown that people become proficient in one particular medium and focus their time and energy honing that skill. In order to perform effective outreach with a consistent message about green chemistry and sustainability practices the message must be channeled through each social media vehicle individually. The American Chemical Society Sustainability Engagement Event Group 7 presented a proposal to the ACS Committee on Public Relations and Communications at the Boston National Meeting asking them