How social media marketing influences sales at a small chemical business

This presentation has been accepted for the technical program of the 245th ACS National Meeting that will be held in New Orleans, Louisiana, April 7-11, 2013.

PAPER ID: 20037
PAPER TITLE: “How social media marketing influences sales at a small chemical business” 

DIVISION: SCHB: Division of Small Chemical Businesses
SESSION: SCHB Poster Session Sunday April 7, 2013 & SCIMIX Monday April 8,2013 

PRESENTATION FORMAT: Poster


PID Analyzers, LLC launched their social media marketing plan in November of 2008 with a monthly E-Newsletter utilizing Constant ContactTM. One year later, in November 2009, a Facebook Business Page, the corporate blog “The Analyzer Source,” a LinkedIn page, and two Twitter accounts for owners Jack Driscoll (Twitter handle @pidguy) and Jennifer Maclachlan (Twitter handle @pidgirl) were established. We began to publish regular updates on LinkedIn while continuously building our own professional networks on LinkedIn. In the last year we added Google+, Pinterest, and Tumblr to our marketing efforts. We are reaching a unique audience with each social media platform and we offer value with each post; the result is that our following is increasing. How do we do this? We note what people "like,"retweet, or comment on and consistently make our next post not about our products, but about people, places, and things that interest us and make us more human and less corporate. This poster will explore how we have built relationships with customers and prospective customers via social media marketing and how it has translated to sales of our analyzers.

Monitoring ppb levels of ambient air pollutants via hyphenated techniques: HRGC/ in-series selective detection

Accepted for presentation in Advancements in Air Monitoring Symposium at the Spring National Meeting of the American Chemical Society April 2013

AUTHORS

1. Jack N Driscoll¹ , Dr., PID Analyzers, LLC, 2 Washington Circle, #4, Sandwich, MA, 02563, United States , 6176994307, United States 

2. Jennifer L Maclachlan¹ , PID Analyzers, LLC, 2 Washington Circle, #4, Sandwich, MA, 02563, United States , 6176994307, United States

Title: Monitoring ppb levels of ambient air pollutants via hyphenated techniques: HRGC/ in-series selective detection

Abstract Body: High resolution gas chromatography (HRGC) with a capillary column (50,000 to 100,000 theoretical plates) is an efficient and effective means for separation of a complex mixture of chemicals in the ambient air. Since retention times are used for identification, either a second column with a different polarity or the ratio of two detectors are used to confirm the identity of various solutes in a number of USEPA methods. The photoionization detector [1] is a very sensitive (0.5 ppt benzene (VOC's) and non-destructive detector (second detector can be run in-series) for volatile and semivolatile organic compounds. The PID/FID method was described more than 30 years ago [2] for identification of natural gas components, and has been used more recently for identification of ambient hydrocarbons. In a similar manner, a flame photometric detector (FPD) can be used in conjunction with the PID to identify S or P compounds in the air. A PID Analyzers Model 322 Automatic GC with temperature programming and a PID/FID or a PID/FPD was used for these measurements. The ambient measurements were made near our Cape Cod, MA facility which is at the perimeter of the Mass Military Reservation.

References

1. Driscoll, J.N., “Gas Chromatography in Environmental Analysis” Environmental Instrumentation Handbook, Wiley , NY (2005)

2. Driscoll, et al., "Gas Chromatographic Detection and Identification of Aromatic and Aliphatic Hydrocarbons in Complex Mixtures by Coupling Photoionization and Flame Ionization Detectors," J. Chrom., 158, 171 (1978).

@pidgirl's social media in science presentations of 2012

Jennifer Maclachlan @pidgirl at Chemical Heritage Foundation, Philadelphia, PA 08/2012

Utilizing social media to continue the International Year of Chemistry mission beyond 2012 Maclachlan, Jennifer, PID Analyzers, LLC, Pittcon 2012 Orlando, FL Analytical Chemistry Division Poster Session slot #23

 Staying lean and utilizing social media: Remaining relevant as a small chemical business Maclachlan, Jennifer and Driscoll, Jack, PID Analyzers, LLC American Chemical Society Spring National Meeting 2012 San Diego, CA See presentation here 

Embracing the new media: making social and digital media

 the marketing plan Maclachlan, Jennifer, PID Analyzers, LLC American Chemical Society Spring National Meeting 2012 San Diego, CA SCI-MIX 

Social Media Presentation at Northeastern Section of the American Chemical Society Long Range Planning Session, Maclachlan, Jennifer  June 14, 2012 Woburn, MA

Organizer and Presiding at How Small Businesses Grow and Increase Sales Using Social Media Maclachlan, Jennifer PID Analyzers, LLC American Chemical Society Fall National Meeting 2012, Philadelphia, PA  

Utilizing ACS Network, Google+ and Pinterest as marketing tools for my small chemical business Maclachlan, Jennifer PID Analyzers, LLC American Chemical Society Fall National Meeting 2012, Philadelphia, PA 

Demystifying social sharing: an interactive workshop for chemists who are skeptical about social media Maclachlan, Jennifer, PID Analyzers, LLC Northeast Regional Meeting of the American Chemical Society (NERM), October 2012 Rochester, NY

Utilizing social media to market technology companies Maclachlan, Jennifer and Mane, Joselin Starting and Financing your Small Chemical Business symposium presented by NESACS & SCHB, October 2012, Waltham, MA