How social media marketing influences sales at a small chemical business
This presentation has been accepted for the technical program of the 245th ACS National Meeting that will be held in New Orleans, Louisiana, April 7-11, 2013. PAPER ID: 20037 PAPER TITLE: “How social media marketing influences sales at a small chemical business” DIVISION: SCHB: Division of Small Chemical Businesses SESSION: SCHB Poster Session Sunday April 7, 2013 & SCIMIX Monday April 8,2013 PRESENTATION FORMAT: Poster PID Analyzers, LLC launched their social media marketing plan in November of 2008 with a monthly E-Newsletter utilizing Constant ContactTM. One year later, in November 2009, a Facebook Business Page , the corporate blog “ The Analyzer Source ,” a LinkedIn page , and two Twitter accounts for owners Jack Driscoll (Twitter handle @pidguy ) and Jennifer Maclachlan (Twitter handle @pidgirl ) were established. We began to publish regular updates on LinkedIn while continuously building our own professional networks on LinkedIn. In the last year we added Google+ ,