Embracing the New Media at #ACSSanDiego
Photo Courtesy: sandiego.org (press kit) American Chemical Society Spring National Meeting San Diego, CA #ACSSanDiego Document ID: 22075 Program Area: SCHB: Division of Small Chemical Businesses Symposium Title: (SCHB008) Sci-Mix Monday Evening March 26, 2012 INSTITUTIONS 1. PID Analyzers, LLC, Sandwich, MA, 02563, United States AUTHORS 1. Jennifer L. Maclachlan 1 , 2 Washington Circle, #4, Sandwich, MA, 02563, United States Title: Embracing the new media: making social and digital media the marketing plan Abstract Body: At the conclusion of our first year of a successful monthly E-Newsletter campaign in 2008, we received much positive feedback from current and potential customers and clients. After attending a Constant Contact TM marketing boot camp, we expanded our email list by promoting it through social media. In late 2009, we opened several blog accounts, a Facebook business page , and a Twitter account for our small chemical busines