Accepted for presentation at #ACSSanDiego True Stories of Success from Chemical Entrepreneurs
243rd
ACS National Meeting, San Diego, CA
#ACSSanDiego
Document
ID: 15157
Program
Area: SCHB: Division of
Small Chemical Businesses
Symposium
Title: (SCHB001)
SESSION: True
Stories of Success from Chemical Entrepreneurs
SESSION START TIME: March 26, 2012, 8:30 am
PRESENTATION FORMAT: Oral
DAY & TIME OF PRESENTATION: Monday March 26, 2012 from 10:15 am to 10:45 am
LOCATION: San Diego Convention Center , Room: Room 26B
INSTITUTIONS
1.
PID Analyzers, LLC, Sandwich, MA, 02563, United States
AUTHORS
1. Jennifer L.
Maclachlan1 ,
Managing Director, 2 Washington Circle, #4, Sandwich, MA, 02563, United States ,
6176994307, pidgirl@gmail.com
2.
Jack Driscoll1 , 2
Washington Circle, #4, Sandwich, MA, 02563, United States , 7744135281 X119,
pidguy@aol.com
Reason
for Abstract Submission: I was specifically invited to submit this
paper.
Preferred
Presentation Method: Oral Only
Title: Staying
lean and utilizing social media: Remaining relevant as a small chemical
business
Abstract
Body: As a small chemical business providing turnkey monitoring
solutions to a niche market, we recognized the need to apply the principles of
lean manufacturing to our standard operating procedures. This decision was made
for several reasons, including cost control, supply control, and ease of
manufacturing one-of-a-kind systems that stem from a base product. We utilize
standardized major components throughout our product lines, such as electronic
and mechanical components as well as software platforms. In 2008, as our
resources for print advertising were dwindling, we started a monthly
E-Newsletter to connect with our current clients and to market new systems,
upgrades, and services. Based on our successful first year of the newsletter
campaign, we decided to incorporate social media so as to enhance our newsletter
reach, i.e., to expand our prospective client base. We started a company blog,
opened a Twitter account, and created business pages on Facebook and LinkedIn.
In 2011, we have converted leads into sales and can track the source to our
social networking activities, including the foregoing social media and active
participation in Linked-In discussions and tweets.
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