#scicomm panel and discussion at #f17mrs

How to Use Social Media for Connecting with Colleagues and the Press

Tuesday, November 28 8:00 am – 11:00 am
Hynes, Level 2, The Hub Stage—Hall D

This panel discussed how materials researchers can leverage social media as a networking tool as well as a way to promote their work through the press.

Moderator

Christopher D. Incarvito
Yale University
@cincarvito

Christopher D. Incarvito has served as Director of Research Operations
and Technology at Yale University's West Campus since 2011. In this
role he leads development of research, faculty recruitment, campus
expansion, sustainability, and has executive oversight for communications
and the Yale Landscape Laboratory. He is responsible for the quality and creation of new research
programming and facilities through collaborative work with faculty, directors, deans, department chairs
and other university leadership. He spearheads an ambitious program of laboratory modernization across
West Campus, delivering a significant expansion of Yale’s science and engineering capacity. He manages
strategic capital investments, deployment of high-value shared research instrumentation laboratories, and
has built successful collaborations with global scientific research organizations. Incarvito earned a PhD degree
in inorganic chemistry from the University of Delaware in 2002. His research interests include the application of
orthogonal analytical instrumentation to complex chemical and biological problems with a focus on x-ray based
techniques. He is an expert in the field of x-ray crystallography and has been recognized with co-authorship of
more than 150 peer-reviewed publications. He serves on a number of university-wide committees and is a member
of the university’s Staff Leadership Council.

Speakers

Matt Grandbois
Dow-DuPont Holding Company
@GrandboisMatt

Matt Grandbois is the Strategic Marketing Manager for the Electronics
and Imaging business of the Dow-DuPont Holding Company, where he is
 responsible for investor relations reporting for the E&I segment and
focuses on developing new technologies and solutions to the electronics
industry. Grandbois is a member of the American Chemical Society (ACS) Younger Chemist Committee
and is the current Chair of the ACS Division of the Professional Relations Younger Chemist Subdivision.
In these roles, he develops programming at national ACS Meetings aimed at developing professional
skills for young scientists. He has been developing trainings and programs to further improve the
communication skills of scientists while he was part of the University of Minnesota Chemistry Department
Graduate Student Workshop Committee that further spread to his leadership within Dow’s internal early
career scientist development committee. Grandbois has a BA  degree (2004) in chemistry and music performance
from Augustana College and a PhD  degree (2010) in chemistry from the University of Minnesota. He was a 2008
Fulbright Scholar to Norway, where he studied the relationship between technology and society at the Norwegian
University of Science and Technology.

Ken Haenen
Hasselt University  and IMEC vzw
@KenHaenen

Ken Haenen is Professor and Chair of the Department of Physics,
and Director of the Doctoral School of Sciences and Technology at
 Hasselt University, where he obtained his PhD degree in physics in
2002. He is also a guest professor at IMEC. His research interests
focus on CVD diamond, including its deposition, optoelectronic characterization, surface
functionalization, and diamond-based devices, as part of a broader scope on carbon materials
for energy harvesting and conversion. He is a 2017 volume organizer for MRS Bulletin and
Editor-in-Chief of Diamond and Related Materials. Haenen is involved in the organization of
several leading international diamond and nanocarbon conferences, including the International
Conference on Diamond and Carbon Materials (Chair), Hasselt Diamond Workshop (Co-chair),
and New Diamond and Nano Carbons (Executive Committee); he organized MRS symposia on
carbon functional interfaces at the 2011 and 2013 MRS Spring Meetings; and he served as a Meeting Chair of the 2015 MRS Spring Meeting.

Jennifer L. Maclachlan
PID Analyzers, LLC
@pidgirl

As a co-owner and sales manager of PID Analyzers, LLC, Jennifer L.
Maclachlan is responsible for managing relationships with distributors
and key clients as well as the web-based marketing, social, and digital
 media initiatives, of which she was an early adopter. Maclachlan is
the Chair of the American Chemical Society (ACS) National Committee on Public Relations
and Communications (CPRC) and Chair of the ACS Multidisciplinary Program Planning Group
(MPPG), which is responsible for determining themes and selecting theme leaders for the
ACS National Meetings. She is a founder of the Cape Cod Science Café, which she started in 2011, with support from the Northeastern Section of the ACS (NESACS) and an International Year of Chemistry (IYC2011) mini-grant.
This program has continued to gain popularity and the 21st Cape Cod Science Café will take
place on March 3, 2018, within  a large public outreach event, STEM Journey, of which she
is a founding member and organizer. STEM Journey is an award-winning K–12 annual public
outreach, daylong event with collaborative efforts from the ACS Local Section (NESACS), the
Cape and Islands Boy Scouts, Sandwich STEM Academy, and PID Analyzers, LLC.
Maclachlan is the Chair of the American Industrial Hygiene Association’s Task Force on
Safety Matters, and is currently piloting the Safety Matters training program for young workers
in her local community of Cape Cod, Massachusetts. In September 2017, Maclachlan
contributed a book chapter to Communicating Chemistry Through Social Media, ACS Books
Publishing.

Judy Meiksin
Materials Research Society
@Judy_Meiksin

Judy Meiksin is News Editor for the Materials Research Society,
where she is responsible for generating content for news and features
 for MRS Bulletin, the Materials360^® Newsletter, and Meeting Scene^®.
She has taught writing for over 20 years, including courses at the
University of Pittsburgh and the School of the Carnegie as well as invited workshops, most
recently at the College of William and Mary and at the Center for Study of Science,
Technology & Policy (Bangalore). She has her BA degree (1983) from Carnegie
Mellon University and MFA degree (1989) from the University of Pittsburgh, both in Writing.

Rahim Munir
King Abdullah University of Science and Technology
@rahim_munir1

Rahim Munir is a doctoral candidate at King Abdullah University of
Science and Technology (KAUST) and affiliated with the KAUST
Solar Center (KSC), where he works on understanding the
structure-properties-performance relationship for perovskite
solar cells. He completed his MSc degree from the Korea Advanced Institute of Science
and Technology (KAIST). He leads a team of scientists from KAUST to perform x-ray based
experiments at Cornell High Energy Synchrotron Source (CHESS). Munir is an active
member of the Materials Research Society (MRS) and played major leading roles in the
MRS-KAUST Student Chapter. He publishes articles on his personal blog and is a volunteer
science writer for MRS Bulletin. He has given several invited talks about leadership and
communication skills and has encouraged students of Saudi universities to pursue science
and engineering as their career. Recently, he organized the “Academic Writing” symposia
during the 2016 MRS Fall Meeting in Boston. In his free time, he enjoys reading Oriental
philosophy.

Jo Skelton
Cambridge University Press
@CambridgeCore

Jo Skelton has been a part of the Academic Marketing team at
Cambridge University Press (CUP) for the past nine years. In her
current capacity as Society Marketing Manager, she heads a team
of marketing executives developing innovative marketing strategies
for a number of society journals, which includes the Materials Research Society publications.
During her time at CUP, Skelton has spearheaded a number of key projects including the
creation and continued development of the Cambridge Core blog and the adoption of the
social media management tool Hootsuite, which is now used throughout the Press. Skelton
has particular interest in the fields of web analytics, social media and data-driven marketing
insights.

Science communication: How to use social media for connecting with colleagues and the press

• 2016 MRS Spring Meeting and Exhibit

• March 28-April 1, 2016
• Phoenix, Arizona
• Meeting Chairs: Christopher A. Bower, Andrew M. Minor, Roger Narayan, Izabela Szlufarska, Osamu Ueda

Monday March 28, 2016 9am-4:30pm

Phoenix Convention Center, North, 100 Level,  Room 129A

Morning workshop on Social Media for Science Communication will be facilitated by Christopher Bettinger of Carnegie Mellon University.

9am: Megan Calcote on understanding the basics of social media analytics

10am: Jennifer Maclachlan on pairing personal branding and social media to advance your career in materials science

11am: Jennifer Maclachlan on advancing public understanding of science in informal environments

Afternoon panel discussion will be facilitated by Steven Spurgeon of Pacific Northwest Laboratories.

Six panelists will each present for 20 minutes on the subject of Science Communication ie) How I communicate my science followed by a group discussion.

Here's a quick snapshot of what each panelist will present:

• Jillian Buriak, University of Alberta: Science Communication perspectives as a researcher, Professor and Journal Editor
• Megan Calcote, Arizona State University: Sharing science enthusiasm through podcasts and social media 
• Judith Giordan, ecosVC: It's not bragging, it's communicating!
• Jennifer L. Maclachlan, PID Analyzers, LLC: Proficiency and professionalism: Using social media for science communication
• Judy Meiksin, Materials Research Society: Science writing: Blogging and storytelling 
• Rae Ostman, Arizona State University: Science museums: An ideal venue for informal science communication 

Instructor and Panelist Biographies

Christopher Bettinger, Carnegie Mellon University

Christopher Bettinger is an associate professor of materials science and biomedical engineering at Carnegie Mellon University. He works at the interface of materials and polymer science, microfabrication, and biomaterials with the goal of developing new technologies and strategies for regenerative medicine and medical devices. He is the co-founder and CTO of the medical device company AnCure. He received his Ph.D. degree from the Massachusetts Institute of Technology. Among his awards is the TR35—Innovator Under the Age of 35 from MIT Technology Review. You can follow him @ChrisBettinger.

Jillian Buriak, University of Alberta

Jillian Buriak holds the Canada Research Chair of Nanomaterials for Energy at the University of Alberta and the National Institute for Nanotechnology. She was on the Board of Reviewing Editors (BoRE) at Science from 2003 to 2008, was an associate editor atACS Nano from 2009 to 2013, and in 2014, became the editor-in-chief of the American Chemical Society journal Chemistry of Materials. Awards include the Arthur Doolittle Award from the Polymer Materials Science and Engineering Division (PMSE) of the American Chemical Society (2016), a Killam Annual Professorship, and Fellowship in the AAAS, the Royal Society of Canada, and the Royal Society of Chemistry (UK). Her research interests range from materials for energy applications (solar, water splitting), self-assembly on technologically relevant semiconductor surfaces, and mechanistic surface chemistry and functionalization on surfaces such as silicon and other semiconductors.

Megan Calcote, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

Megan Calcote is the program coordinator for Donald W. Reynolds National Center for Business Journalism. She coordinates social media for the center as well as training workshops, webinars, and conferences. Prior to working at the Reynolds Center, she spent seven years in the dean’s office at the Cronkite School in administration and event planning. She also is the executive producer for the podcast “Educating Geeks,” which annually reaches 7,000 listeners.

Judith Giordan, ecosVC

Judith Giordan is managing director with ecosVC, 33 years of experience translating research to commercial opportunities. She serves as board member, co-founder, advisor, and investor in seed and early stage start-ups. Giordan is co-founder of the Chemical Angels Network, entrepreneur, and former Fortune 100 executive. Her previous executive positions include vice president and global corporate director of research and development at International Flavors and Fragrances, Inc.; vice-president worldwide research and development for the Pepsi-Cola Company, the global beverage arm of PepsiCo, Inc.; vice president research and development, Henkel Corporation, the North American operating unit of the Henkel Group; and co-founder and managing partner of 1EXECStreet, a successful San Francisco based boutique executive search firm. She has also held management and technical contributor positions at Polaroid and ALCOA and has served with the National Science Foundation as program director for the IGERT Program.

Steven Spurgeon, Pacific Northwest National Laboratory

Steven Spurgeon is a postdoctoral research associate at Pacific Northwest National Laboratory. His research work combines nanoscale analytical electron microscopy with mesoscale characterization and theory calculations to understand structure-property relationships in functional materials. Spurgeon has been a news and feature science writer for MRS Bulletin since 2010. He is a science outreach volunteer for Mid-Columbia STEM Education Collaboratory, and has previously done science outreach for Drexel University where he received his PhD. Spurgeon has numerous technical publications, a patent for soft composites for electric motors, and—among his honors—is the MRS Gold Graduate Student Award and the Presidential Student Award from the Microscopy Society of America.

Jennifer L. Maclachlan, PID Analyzers, LLC

As a co-owner and sales manager of PID Analyzers, LLC, Jennifer L. Maclachlan is responsible for managing relationships with distributors and key clients as well as the web-based marketing, social and digital media initiatives, of which she was an early adopter. Maclachlan is the Chair of the American Chemical Society (ACS) National Committee on Public Relations and Communications (CPRC) and serves in various Public Relations Communications roles for the ACS as well as providing Public Relations training to ACS groups in-person and via webinar. She is a founder of the Cape Cod Science Café, which she started in 2011, with support from the Northeastern Section of the ACS (NESACS) and an International Year of Chemistry (IYC2011) mini-grant. This program has continued to gain popularity and the 14th Cape Cod Science Cafe will take place on April 2, 2016, within a large public outreach event, STEM Journey, of which Maclachlan is a founding member and organizer. STEM Journey is a K-12 annual outreach, day-long event with collaborative efforts from the ACS Local Section (NESACS), the Cape & Islands Boy Scouts, Cape Cod Community College, the Cape & Islands STEM Network, Massachusetts Maritime Academy and PID Analyzers, LLC.

Judy Meiksin, Materials Research Society

Judy Meiksin is news editor for the Materials Research Society, where she is responsible for generating content for news and features for the Materials360^® Newsletter and Materials360 Online,MRS Bulletin and Meeting Scene^®. She has taught writing for over 20 years, including courses at the University of Pittsburgh and the School of the Carnegie as well as invited workshops, most recently at the College of William and Mary and the Center for Study of Science, Technology & Policy (Bangalore). She has her B.A. (1983) from Carnegie Mellon University and MFA (1989) from the University of Pittsburgh, both in writing.

Rae Ostman, Arizona State University

Rae Ostman is associate research professor in the School for the Future of Innovation in Society at Arizona State University (ASU), where she oversees the informal learning program in the Center for Engagement and Training in Science and Society (CENTSS). She has broad experience planning, developing, and implementing museum exhibits, programs, media, and other learning experiences in partnership with diverse organizations. In addition to her appointment at ASU, she is director of special projects in the science learning division at the Science Museum of Minnesota. Major projects include the Nanoscale Informal Science Education Network (NISE Net), a $40M initiative funded by the National Science Foundation to create a national community of researchers and informal science educators dedicated to engaging the public in nanoscale science, engineering, and technology, and the Space and Earth Informal STEM Education project, a $14.5M initiative funded by NASA to engage multiple and diverse public audiences in authentic STEM learning about Earth and space. Ostman received a Ph.D. in anthropology from New York University.