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Facebook and Linked-In as tools for personal branding and career advancement in the chemical sciences

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SESSION: Communicating Chemistry Via Social Media SESSION TIME :2pm-5pm PRESENTATION FORMAT: Oral DAY & TIME OF PRESENTATION: Sunday July 29, 2018 from 2:45pm-3:05pm ROOM & LOCATION: 202-DeBartolo Lecture Hall  ABSTRACT SYMPOSIUM NAME : Communicating Chemistry Via Social Media AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1 INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States. TITLE: Facebook and Linked-In as tools for personal branding and career advancement in the chemical sciences Facebook and Linked-In are powerful social media tools that when used professionally and strategically, can become the basis for creating and maintaining an online personal brand that can assist with career advancement in the chemical sciences. This presentation will illustrate the steps necessary to craft a social strategy, personal brand creation and management, and how to achieve the "all-star profile" status on Linked-In, as well as h