Facebook and Linked-In as tools for personal branding and career advancement in the chemical sciences

SESSION: Communicating Chemistry Via Social Media

SESSION TIME:2pm-5pm

PRESENTATION FORMAT: Oral

DAY & TIME OF PRESENTATION: Sunday July 29, 2018 from 2:45pm-3:05pm

ROOM & LOCATION: 202-DeBartolo Lecture Hall 

ABSTRACT SYMPOSIUM NAME: Communicating Chemistry Via Social Media

AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1 INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States.

TITLE: Facebook and Linked-In as tools for personal branding and career advancement in the chemical sciences

Facebook and Linked-In are powerful social media tools that when used professionally and strategically, can become the basis for creating and maintaining an online personal brand that can assist with career advancement in the chemical sciences. This presentation will illustrate the steps necessary to craft a social strategy, personal brand creation and management, and how to achieve the "all-star profile" status on Linked-In, as well as how to construct posts which garner engagement, in the form of likes, shares, and conversation starters. There will be an emphasis on utilization of content-related graphics, providing valuable information, maintaining professionalism throughout the digital landscape, consistency of posting, and time management tips and shortcuts. Best practices for Linked-In as a strictly business social media platform and in-depth coverage of how to share scientific content on Facebook personal, business, community and group pages will be shared.


Twitter: @pidgirl
Linked-In: linkedin.com/in/jenniferlmaclachlan
Facebook Business Page: fb.me/PIDAnalyzers