Monday, April 5, 2021

Lessons Learned from Starting a Chemical-realted Business with I&EC @ #ACSSpring2021

 

Lessons Learned from Starting a Chemical-related Business:  

Division/Committee: [I&EC] Division of Industrial and Engineering Chemistry
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Thursday, April 1, 2021

Marketing and maintaining your small chemical business: Advice from a managing director

 



ABSTRACT SYMPOSIUM NAME: Lessons Learned from Starting a Chemical-related Business
ABSTRACT SYMPOSIUM PROGRAM AREA NAME: I&EC
CONTROL ID: 3557841
PRESENTATION TYPE: Oral Only : Do not consider for Sci-Mix
TITLE: Marketing and maintaining your small chemical business: Advice from a managing director
AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1, John N. Driscoll2
INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Centerville, MA, United States.
2. PID Analyzers, LLC, Centerville, MA, United States.
ABSTRACT BODY:
Abstract: This presentation will include true stories of running a successful family owned and operated small chemical business from the point of view of the daughter of the famed "Father of Photoionization". Emphasis on small chemical business marketing do's and don'ts will include specific examples of digital and social media as well as personal branding and networking. Maintenance is required to keep the business operational and obstacles related to personnel management, supply chain, customer service, and operating as an essential business during COVID-19 will also be addressed.
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SCHB rises to the call: Members-helping-members during the coronavirus pandemic

 


ABSTRACT SYMPOSIUM NAME: Chemical Business Poster Session
ABSTRACT SYMPOSIUM PROGRAM AREA NAME: SCHB   
CONTROL ID: 3557874
PRESENTATION TYPE: Poster Only : Consider for Sci-Mix
TITLE: SCHB rises to the call: Members-helping-members during the coronavirus pandemic
AUTHORS (FIRST NAME, LAST NAME): George W. Ruger1, James Skinner1, David J. Deutsch1, Abhishek Kantak1, Joseph E. Sabol1, Mukund Chorghade1, Jennifer L. Maclachlan1, Adam Sussman1, Janet L. Bryant1, Niteen A. Vaidya1
INSTITUTIONS (ALL): 1. SCHB, Modena, NY, United States.
ABSTRACT BODY:
Abstract: In 2020, SCHB expanded its member benefits, including creating a weekly forum for SCHB members to help each other. In the early stages of the COVID shut-down, members sought information on viruses and public health, business continuity advice, and continuation of the social interaction that we missed in Philadelphia. We started with a weekly "discuss business" teleconference, and quickly evolved to video Zoom sessions, with speakers on a timely topic, special events like the RMRM and Chemluminary after party, open forum, and nearly all were branded as "SCHB Happy Hour 'n' Learn." Topics included cyber-security when working from home, workplace safety for essential workers re-opening, SBA PPP and EIDL programs, cooking, food, and beverage, school reopening, vaccines, and generally everything SCHB members would discuss if in person at an ACS national, regional, or specialty conference.

Some weeks were continue the discussion after an ACS webinar, and others were in collaboration with technical divisions, e.g., BMGT, CHAS, and ENFL, or local sections, e.g., Princeton, Philadelphia, and Chicago. We sought to "continue the conversation" that would have occurred as members moved from symposia in the convention center to the reception to the hotel bar. Each week regular attendees would greet new and potential members and show how we can share and learn from each other, even if on a remote virtual platform.
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Wielding social media for effective science communication

  ABSTRACT SYMPOSIUM NAME: Combatting Science Mis- and Dis-Information ABSTRACT SYMPOSIUM PROGRAM AREA NAME:  CINF CONTROL ID:  3910009 PRES...