Marketing and maintaining your small chemical business: Advice from a managing director

 

ABSTRACT SYMPOSIUM NAME: Lessons Learned from Starting a Chemical-related Business

ABSTRACT SYMPOSIUM PROGRAM AREA NAME: I&EC

CONTROL ID: 3557841

PRESENTATION TYPE: Oral Only : Do not consider for Sci-Mix

TITLE: Marketing and maintaining your small chemical business: Advice from a managing director

AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1, John N. Driscoll2

INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Centerville, MA, United States. 2. PID Analyzers, LLC, Centerville, MA, United States.

ABSTRACT BODY: Abstract: This presentation will include true stories of running a successful family owned and operated small chemical business from the point of view of the daughter of the famed "Father of Photoionization". Emphasis on small chemical business marketing do's and don'ts will include specific examples of digital and social media as well as personal branding and networking. Maintenance is required to keep the business operational and obstacles related to personnel management, supply chain, customer service, and operating as an essential business during COVID-19 will also be addressed.