Personal branding maintenance, some assembly required

SYMPOSIUM: The Art of Tooting Your Own Horn and Getting Paid for It Accepted for presentation at the American Chemical Society's Spring 2020 national meeting, Philadelphia, PA, March 22-26, 2020.

ABSTRACT SYMPOSIUM PROGRAM AREA NAME: WOMEN CHEMISTS COMMITTEE PROGRAM TRACK TITLE: PERSONAL BRANDING MAINTENANCE, SOME ASSEMBLY REQUIRED AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1 INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States. ABSTRACT BODY: Abstract: This presentation will illustrate how to create your personal brand and how to amplify your personal brand using Linked-In, Facebook (personal, Pages and Groups), Twitter, Instagram, Blogs, SnapChat, VSCO, and TikTok. Attendees will learn how to leverage and fuse social media networking and in-person networking skills for career advancement. There will be an emphasis on personal brand consistency throughout the digital landscape as well as how to manage your personal brand when you are planning your exit strategy and after you land.

#AIHceEXP: The @pidgirl experience

Photo by Jennifer Morris Photography

#AIHceEXP May 20-23 2018 Philadelphia, PA

The primary reason that we attend the #AIHceEXP annually is to exhibit our suite of gas detection products.

Featured real-time detection products included: 

First level screening tools for rapid identification of the source of the spill/smell/area of concern-Total VOC monitoring: Model 102+ PID with multi-sensor options and Model 115 FID





Second level screening tools for separation of components where general knowledge of types of contaminants/chemicals are being used: Continuous monitors: Model 112
(PID/FID or TCD).
Hand-Held GC: Model 121

Third level tools for sophisticated monitoring:
Model 312 Portable Gas Chromatograph with PC on board and dual detector capability-ideal for applications where the user can eliminate sending samples to the lab
Model 301C: Process Analyzer for 24/7 data reporting of complex matrices.

Nearly everyone who came by my booth at #AIHceEXP wanted to know what makes our PID lamps last so long? How do we have an 11.7eV lamp that operates for 500 hours? The answer is simple: We developed the technology and have, since 1973, had a reputation in the gas and vapor detection industry for manufacturing durable, accurate and reliable instrumentation. While there are commercially available products that are in smaller and in sleeker packages, our competitively priced PID remains the most sensitive and selective on the market. Interested in trading in your old PID and upgrading to an HNU? Contact me today.

My father, Jack Driscoll, and I are also members of the Real-Time Detection Systems Committee which meets in-person at this meeting. This is a very active committee and although there was a 6am start time for this group, the room was full! Additionally, I moderated an education session for the Real-Time Detection Systems Committee programming titled: Studies in Real-Time Detection Systems: Monitoring Exposures. This session had over a hundred people at it and was broadcast live to the virtual conference attendees. One of the speakers in the session, Phil Smith, who is a longtime colleague and friend of our family, was inducted as an American Industrial Hygiene Association (AIHA) Fellow at the Mark of Excellence Breakfast!

Photo by Jennifer Morris Photography

I've been Chair of the AIHA Teen Workplace Safety Task Force since September 2017 and we had our first in-person meeting at #AIHceEXP. This is a grass-roots effort that is under the AIHA Government Relations umbrella. We are currently seeking additional task force members and if educating teens in your community about workplace safety and taking legislative action in your state to require that teens receive workplace safety as part of their educational curriculum in schools peaks your interest, please contact me to learn more.

AIHA excels at organizing and facilitating networking events! From the Catalyst Merry-Go-Round to the MSA Power Hour, I logged lots of networking at this conference!

I even managed a quick visit to LOVE Park on my way between #AIHceEXP social events!

Talking safety: Why safety matters

Invited presentation on the PRES track at #ACSBoston

Talking safety: Why safety matters
by Jennifer Maclachlan, PID Analyzers, LLC

Maclachlan is the Chair of the American
Industrial Hygiene Association's Teen
Workplace Safety Task Force

Safety is a core value for many professional societies including the American Chemical Society (ACS) and the American Industrial Hygiene Association (AIHA). Through education, training and leading by example, members of the ACS and AIHA can create what ACS President, Peter Dorhout, has coined an "ethos of safety". 40 young workers die each year, and 60,000 more are rushed to the emergency room due to workplace injuries. Educating students about workplace hazards that include but are not limited to chemical, electrical, physical (fall, trip, slip), emotional (includes verbal abuse, bullying etc.) and more using tools like the National Institute of Occupational Health and Safety (NIOSH) Talking Safety curriculum and abbreviated materials known as Safety Matters, developed jointly by NIOSH and AIHA, member volunteers of AIHA and ACS can introduce these to teachers, students and legislators in their own communities. Communication about ACS resources such as the Guidelines for Chemical Laboratory Safety in Secondary School and Academic Institutions will be addressed as well as other outreach opportunities that ACS can leverage to support safety cultures in 2018 and beyond.

Social Media 101 for scientists and science communicators at #ACSNOLA

FEATURED SOCIAL MEDIA WORKSHOP PRESENTED BY THE ACS COMMITTEE ON PUBLIC RELATIONS AND COMMUNICATIONS

Chemistry professionals with extensive experience using platforms such as Facebook, LinkedIn, Twitter, Instagram, Periscope, Pinterest, YouTube, Slack, and Basecamp will lead platform-targeted workshops to assist attendees in creating a personal brand, developing a social strategy, communicating their science, and leading projects and personnel across established and new forms of media. 

Time: 3 hours

Format: 9 twenty minute presentations followed by round table discussions led by presenters

Reserve your spot now: bit.ly/chemSM101

Learn more by watching the short video about this event: https://youtu.be/MGngGkOsRXQ

New analytical method for the measurement of sub ppb levels of inorganic arsenic in drinking water and fruit juices by HG/GC/PID

PAPER ID: 2385175 
PAPER TITLE: New analytical method for the measurement of sub ppb levels of inorganic arsenic in drinking water and fruit juices by HG/GC/PID (final paper number: ANYL 87)

DIVISION: Division of Analytical Chemistry
SESSION: Analytical Division Poster Session
SESSION TIME: 7pm-9pm

PRESENTATION FORMAT: Poster
DAY & TIME OF PRESENTATION:
ROOM & LOCATION: Hall D - San Diego Convention Center 

AUTHORS (FIRST NAME, LAST NAME): John N. Driscoll2, Jennifer L. Maclachlan1

Joseph Sabol3 INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Centerville, MA, United States.  2. PID Analyzers, LLC, Sandwich, MA, 3. Chemical Consultant, Racine, WI United States.

ABSTRACT BODY:  Abstract: Cutter and others (1) described Hydride Generation (HG) with Gas Chromatography (GC)/Photoionization Detector (PID) with a liquid nitrogen concentrator more than twenty-five years ago for part per billion (ppb) detection of metalloids such as As, Sb and Se, in natural waters. These early papers on HG/GC/PID (1 ) used a liquid nitrogen trap to collect the AsH3 from the hydride generator. The trap was heated to drive off the concentrated AsH3 sample into the GC. Cutter (2) has continued his work on the analysis of As in natural waters with GC/PID and is able to detect 0.75 parts per trillion (ppt) of As. An additional advantage of this PID method is that it could also be used to detect organoarsenic compounds. Driscoll and Maclachlan described a modified HG/GC/PID method for the analysis of ppb levels of arsenic in drinking water and apple juice at the American Chemical Society meeting in New Orleans in 2013 (3). We have used that method and developed modifications and significant improvements including the elimination of the liquid nitrogen concentrator and detection of sub ppb levels of As. The advantages of the new HG/GC/PID analytical method are that it does not use liquid nitrogen, is easy to use, can determine inorganic arsenic (As+3 & As+5), does not require a high level of operator training and the capital cost is a fraction of Graphite Furnace Atomic Adsorption (GFAAS), or LC/ICP/MS system. This HG/GC/PID method will be described in detail in this paper. References: 1 Cutter LS, GA Cutter, San Diego McGlone, Anal Chem 63,1138 (1991) 2 Cutter, G. A., and Cutter, L. S. (2006). Biogeochemistry of arsenic and antimony in the North Pacific Ocean.Geochemistry, Geophysics, Geosystems, 7 (5), 3 Driscoll, JN and Jennifer MacLachlan, ACS National Meeting NOLA (2013), Division of Agriculture and Food Chemistry,Comparison of sensitive methods for the measurement of inorganic arsenic in apple juice: Photoionization (PID)and ICP-MS

SCTY: The Evolving Nature of Scholarly Communication: Connecting Scholars with Each Other and with Society (#173) PART III

L to R: CC Young, Frank Manganaro, Jennifer Maclachlan, Jack Driscoll, Tom Connelly, and David Harwell at NOVA Biomedical, Waltham, MA August 2015

PACIFICHEM 2015

SCTY: The Evolving Nature of Scholarly Communication: Connecting Scholars with Each Other and with Society (#173) PART III

303A - Hawaii Convention Center

11.173-3A

8:00am - 12:00pm

Wed, Dec 16

Organizers: J. Maclachlan, A. Williams, K. Hayashi, D. Martinsen, B. Brown

Presiders: Jennifer Maclachlan

Opening Remarks by Tom Connelly, Executive Director and CEO of the American Chemical Society

303A - Hawaii Convention Center

8:00am - 8:05am

56 - Linked-In® and Facebook® for business: Learn how to leverage these powerful social tools

DESCRIPTION:

So you've got a Linked-In® account and have been named an administrator to a Facebook® for business page. Now what? This presentation will teach you how to get the most out of these powerful social networking tools. Learn how to use your Linked-In® account by choosing who to connect with, when to endorse, how to get introduced, how to tag contacts, the advantage of in-mail™ and inspiration for what to post as a status update. For a Facebook® for business page, learn how to craft a status, when to boost a post (for how much, how long and to what audience), when to share and how much to share (it's not Twitter, the tolerance threshold to share too frequently is low), why you should use photos in your posts, how to setup general guidelines for posting when there are multiple account administrators and Facebook® content sharing best practices for scientists. Bring your devices and questions and be ready to leverage these awesome social networking tools for your business, university, scientific society or community organization.

AUTHOR/PRESENTER:

Jennifer Maclachlan, PID Analyzers, LLC, Sandwich

Presenters Raychelle Burks and Jennifer Maclachlan Denver, CO March 2015

57 - Connecting through social media (Part I)

DESCRIPTION:

Facebook, Twitter, Pinterest, Google+, Instagram, Vine, YouTube, Tumblr … social media platforms have revolutionized the way we communicate and connect. When employed effectively, social media can be an invaluable tool for professional development, networking and personal branding for scientists. Connecting through social media (Part I and II; 1 hour total) will present advice and practical strategies on the effective use of social media platforms, particularly Twitter, to create a professional online presence, for personal branding and career advancement. Part I will feature an interactive panel of scientists and science communicators discussing their experiences in using social media platforms, particularly Twitter, to connect with peers and the general public.

AUTHORS and/or PRESENTERS:

M Monica Feliu-Mojer1 , Raychelle Burks2 , Liz Neeley3 , Danielle Lee4 , Ben Lillie5

1 Cellular and Molecular Pharmacology, UC San Francisco / CienciaPR /iBiology, San Francisco, California, United States; 2 Chemistry, Doane College, Crete, Nebraska, United States; 3 COMPASS, Seattle, Washington, United States; 4 Psychology, Cornell University, Ithaca, New York, United States; 5 The Story Collider, New York, New York, United States, United States

58 - Connecting through social media (Part II)

Connecting through social media (Part I and II; 1 hour total) will present advice and practical strategies on the effective use of social media platforms, particularly Twitter, to create a professional online presence, for personal branding and career advancement. Building on Part I, in Part II session facilitators will work with attendees in small groups or one-or-one to create, revise, and/or evaluate their social media presence for maximum professional development. Attendees are encouraged to bring their laptops, smart phones, and/or tablets.

AUTHORS and/or PRESENTERS:

Monica Feliu-Mojer1 , Raychelle Burks2 , Liz Neeley3 , Danielle Lee4 , Ben Lillie5

1 Cellular and Molecular Pharmacology, UC San Francisco / CienciaPR /iBiology, San Francisco, California, United States; 2 Chemistry, Doane College, Crete, Nebraska, United States; 3 COMPASS, Seattle, Washington, United States; 4 Psychology, Cornell University, Ithaca, New York, United States; 5 The Story Collider, New York, New York, United States

59 - Connecting with the media (Part I)

DESCRIPTION:

In addition to giving research talks, publishing papers and writing grants, scientists are increasingly interacting with members of the media as research and/or field experts, story subjects or sources, and general commenters. Connection with the media (Part I and II; 1 hour total time) will help scientists build the knowledge and skills they need to effectively engage with media members and the general public. Part I will feature (1) a panel of scientists and science communicators discussing their experiences communicating science in the media, along with the advantages of incorporating effective communication skills into their professional toolbox and (2) introduce to the Message Box, a simple but powerful tool to help attendees distill what they know and why it matters.

AUTHORS and/or PRESENTERS:

Raychelle Burks1 , Liz Neeley2 , Monica Feliu-Mojer3 , Danielle Lee5 , Ben Lillie4

1 Chemistry, Doane College, Crete, Nebraska, United States; 2 COMPASS, Seattle, Washington, United States; 3 Department of Molecular & Cellular Pharmacology, University of California, San Francisco, California, United States; 4 The Story Collider, New York, New York, United States; 5 Psychology, Cornell University, Ithaca, New York, United States

60 - Connecting with the media (Part II)

DESCRIPTION:

Connection with the media (Part I and II; 1 hour total time) will help scientists build the knowledge and skills they need to effectively engage with media members and the general public. Builing on Part I, in Part II session facilitators will lead attendees through a Message Box activity featuring each attendee's individual research efforts.

AUTHORS and/or PRESENTERS:

Raychelle Burks1 , Liz Neeley2 , Monica Feliu-Mojer3 , Danielle Lee4 , Ben Lillie5

1 Chemistry, Doane College, Crete, Nebraska, United States; 2 COMPASS, Seattle, Washington, United States; 3 Department of Molecular & Cellular Pharmacology, University of California, San Francisco, California, United States; 4 Psychology, Cornell University, Ithaca, New York, United States; 5 The Story Collider, New York, New York, United States

61 - Reaching your target audience after publication

DESCRIPTION:

Over 2.1 million papers are now published each year, and an increasing number of them are published in large Open Access journals. The growing challenge of filtration and curation makes it increasingly difficult for authors to successfully communicate their work to the right audience and contribute to the conversation in their field. Although much emphasis has been placed on the successful navigation of the publication process, very little is done by authors after publication to increase the discoverability of their work and connect the findings to a broader audience. How can authors ensure that their papers are discovered by their peers and understood by the general public? Research Square has been exploring new ways to bring scientific content to a larger group of interested readers. This presentation will discuss findings from experiments related to the effectiveness of content generation, keyword selection, and discoverability through multiple channels. This research reveals new approaches for authors to promote their research more effectively and prepare for the future of academic publishing. Laura

AUTHOR/PRESENTER:

Laura Stemmle , 1 Research Square, Durham, North Carolina, United States

62 - Scholarly journals in China involved in Friends circles: Promotion or profit

DESCRIPTION:

Although users in China cannot login YouTube, Twitter and even Google the Chinese scientists utilize social media tools and platforms to form Friends circles to communication. WeChat Public Platform and ScienceNet.cn become very popular among Chinese scientists. Scholarly journals in China are involved in Friends circles too for better connecting with authors, referees and readers. The presentation will give some examples to show how these new social media ways promote the journals and what a new business model will be for the scholarly journals in China.

AUTHOR/PRESENTER:

Xiaowen Zhu1 , 1 School of Chemical Engineering and Technology, Tianjin University, Tianjin, China

63 - ACS Crystal Growth & Design: Founding a journal in the cusp of electronic publishing and open access

DESCRIPTION:

Electronic publishing? Open access? As a scientist involved in the field of crystallography since I was an undergraduate (lets just say pre-personal computer and internet), all I can really say, is What took us so long?

I started my editorial career as Associate Editor of Journal of Crystallographic and Spectroscopic Research in 1993; a time firmly in the paper and print publication era. In 1999 I was asked by the American Chemical Society to found a new journal named Crystal Growth & Design, directed toward the remerging filed of solid state chemistry which involved the design and growth of crystalline materials. At that time the publishing dogma insisted that the print copy of a journal was the archival copy and that any paper published online had to be an exact copy of the print version. However, I was impatient for the same technology which was moving crystallography forward (including for example, immersive graphic displays of crystal structures which dramatically aided our understanding of crystal packing) to be included in our papers since they were going to be essentially on a computer anyway. Having dealt with a lot of electronic data, I was also impatient for all of the background data to be available online to the reader. But for our first issue in 2001, I was able to get one important concession, Web Enhanced Objects or WEOs. WEOs allowed readers of the online version to click on figures and allow them to rotate. Well, given an inch….

As evidenced by the text above, this presentation will cover a personal journey through the transition of scientific publishing from print to electronic formats. It will discuss an industry’s journey of resilience and adaptability to change. I consider this to be a success story which has many lessons for today’s chemical industry as it makes the decisions which will lead to transformative sustainable practice or to its demise. But for now, let’s take electronic publishing as a very positive object lesson.

AUTHOR/PRESENTER:

Robin D. Rogers, 1 Chemistry, McGill University, Montreal, Quebec, Canada