Personal branding maintenance, some assembly required

SYMPOSIUM: The Art of Tooting Your Own Horn and Getting Paid for It Accepted for presentation at the American Chemical Society's Spring 2020 national meeting, Philadelphia, PA, March 22-26, 2020.

ABSTRACT SYMPOSIUM PROGRAM AREA NAME: WOMEN CHEMISTS COMMITTEE PROGRAM TRACK TITLE: PERSONAL BRANDING MAINTENANCE, SOME ASSEMBLY REQUIRED AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1 INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States. ABSTRACT BODY: Abstract: This presentation will illustrate how to create your personal brand and how to amplify your personal brand using Linked-In, Facebook (personal, Pages and Groups), Twitter, Instagram, Blogs, SnapChat, VSCO, and TikTok. Attendees will learn how to leverage and fuse social media networking and in-person networking skills for career advancement. There will be an emphasis on personal brand consistency throughout the digital landscape as well as how to manage your personal brand when you are planning your exit strategy and after you land.