Tuesday, November 29, 2011

Embracing the New Media at #ACSSanDiego

Photo Courtesy: sandiego.org (press kit)
American Chemical Society Spring National Meeting San Diego, CA

Document ID: 22075
Program Area: SCHB: Division of Small Chemical Businesses
Symposium Title: (SCHB008) Sci-Mix Monday Evening March 26, 2012


1. PID Analyzers, LLC, Sandwich, MA, 02563, United States


1. Jennifer L. Maclachlan1 , 2 Washington Circle, #4, Sandwich, MA, 02563, United States 

Title: Embracing the new media: making social and digital media the marketing plan

Abstract Body: At the conclusion of our first year of a successful monthly E-Newsletter campaign in 2008, we received much positive feedback from current and potential customers and clients. After attending a Constant ContactTM marketing boot camp, we expanded our email list by promoting it through social media. In late 2009, we opened several blog accounts, a Facebook business page, and a Twitter account for our small chemical business. During the last two years we have steadily grown our social media presence, as well as developed metrics to determine the return on investment of our marketing time and expenditures. This poster will contain valuable suggestions of what works - and what doesn't - in small business social media.

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