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Showing posts from November, 2015

Social media and managing business relationships: Transitioning from marketing to sales of scientific instrumentation

(11) Connecting Chemistry to Society: PACIFICHEM 111 - Social media and managing business relationships: Transitioning from marketing to sales of scientific instrumentation
Wednesday December 16, 2015 Halls I, II, III - Hawaii Convention Center 11.173-PS
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Jennifer Maclachlan1 , pidgirl@gmail.com, Jack Driscoll1 
1 PID Analyzers, LLC, Sandwich, Massachusetts, United States
Abstract Body:This presentation will focus on social media platforms used for marketing, sales and fostering business relationships worldwide with an emphasis on best practices and business branding. The integral role that Facebook®, Twitter®, Hootsuite®, Linked-In®, Blogger®, Tumblr™, Google+®, Constant Contact™ and Pinterest™ play will be explored as applied to a small analytical instrumentation company. Metrics for tracking leads to social campaigns and to sales will be addressed.

Connecting Chemistry to Society: From the Cape Cod Science Cafe 2011 to STEM Journey 2016: How we have sustained our chemistry outreach beyond the International Year of Chemistry

(11) Connecting Chemistry to Society: 93 - From the Cape Cod Science Cafe 2011 to STEM Journey 2016: How we have sustained our chemistry outreach beyond the International Year of Chemistry
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Jennifer Maclachlan1 , pidgirl@gmail.com, Jack Driscoll1 
1 PID Analyzers, LLC, Sandwich, Massachusetts, United States Abstract Body:This presentation will explore how seed funding from an American Chemical Society science cafe mini-grant during the International Year of Chemistry in 2011 has led to more than seventeen Cape Cod Science Cafe events to date. Although the first three events focused on general public adult topics like the chemistry of culinary pairings of food and wine, alternative energy and protecting the waters on Cape Cod, the fourth science cafe was dedicated to 'healthy' kids. Hosted on a Sunday morning in the basement of a local library, the event drew over 150 attendees. We had some attendees drive more than twenty miles to attend! Important connections …

Linked-In and Facebook for business: Learn how to leverage these powerful social tools

(11) Connecting Chemistry to Society: 56 - Linked-In® and Facebook® for business: Learn how to leverage these powerful social toolsView Session Detail
Jennifer Maclachlan1 , pidgirl@gmail.com
1 PID Analyzers, LLC, Sandwich, Massachusetts, United States Abstract Body:So you've got a Linked-In® account and have been named an administrator to a Facebook® for business page. Now what? This presentation will teach you how to get the most out of these powerful social networking tools. Learn how to use your Linked-In® account by choosing who to connect with, when to endorse, how to get introduced, how to tag contacts, the advantage of in-mail™ and inspiration for what to post as a status update. For a Facebook® for business page, learn how to craft a status, when to boost a post (for how much, how long and to what audience), when to share and how much to share (it's not Twitter, the tolerance threshold to share too frequently is low), why you should use photos in your posts, how to setu…

Rochester Local Section Social Media Workshop: Sparkle where you are

The Rochester Local Section of the American Chemical Society had the opportunity to experience a pilot 'Sparkle where you are' highly customized program organized by the ACS Office of Pubic Affairs.We were hosted by Nazareth College, home of most of the Rochester Local Section meetings. I have trained two Sparkle classes at the ACS Headquarters in Washington D.C. in 2011 and 2013 and was chosen for this project because I am the  Technology Subcommittee Chair of the ACS Committee on Public Relations and Communications. My presentation focused on how local sections can leverage Facebook and Linked-In to engage members and the public at their events.


ACS Resource Table at 2015 Massachusetts Association of Science Teachers conference November 5-6, 2015

Exhibiting at the Massachusetts Association of Science Teachers ‪#‎MAST15‬ annual conference at my ACS K-12 Resources for Educators table.

With my friend, Nancy Gifford, who is the Barnstable County Director for the Massachusetts Association of Science Teachers.

On this side of my table I'm promoting ACS chemistry ambassadors, NESACS and Cape Cod Science Cafe STEM Journey program, chemistry resources for K-12, grades 3-6 and middle school chemistry lesson plans.

Highlighting ACS resources for high school chemistry teachers including ACS Chem Clubs, ACS Science Coach Program, American Association of Chemistry Teachers (AACT) member benefits, NESACS Connections to Chemistry professional development, the Avery Ashdown exam and various NESACS outreach events we participate in including Cambridge Science Festival, National Chemistry Week and Chemists Celebrate Earth Day.

RESOURCE HANDOUTS

AIHA Fall Conference 2015 according to @pidgirl

We're a long time exhibitor at the American Industrial Hygiene Conference and Exposition. In fact, we got our start in industrial hygiene instrumentation back in 1973. As our marketing program evolves, I've been seeking smaller venues that are more networking and presence based. The New England Local Section of American Industrial Hygiene Association provides this small venue that is vendor friendly at their all-day technical conference (they do this at a handful of local section monthly meetings as well). I'd heard some buzz about the AIHA Fall Conference (AIHAFC),when I was in Salt Lake City at the National meeting earlier this year, that the Fall conference is "a really intimate experience" and that "totally different people attend the Fall conference". I just had to check it out.

I tweeted my friend, @Rosenow, and asked if there were vendor opportunities at the Fall conference in Orlando, FL. Turns out, there were. I signed up to be a "Silver…