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Showing posts from December, 2012

How social media marketing influences sales at a small chemical business

This presentation has been accepted for the technical program of the 245th ACS National Meeting that will be held in New Orleans, Louisiana, April 7-11, 2013.

PAPER ID: 20037
PAPER TITLE: “How social media marketing influences sales at a small chemical business” 

DIVISION: SCHB: Division of Small Chemical Businesses
SESSION: SCHB Poster Session Sunday April 7, 2013 & SCIMIX Monday April 8,2013 

PRESENTATION FORMAT: Poster


PID Analyzers, LLC launched their social media marketing plan in November of 2008 with a monthly E-Newsletter utilizing Constant ContactTM. One year later, in November 2009, a Facebook Business Page, the corporate blog “The Analyzer Source,” a LinkedIn page, and two Twitter accounts for owners Jack Driscoll (Twitter handle @pidguy) and Jennifer Maclachlan (Twitter handle @pidgirl) were established. We began to publish regular updates on LinkedIn while continuously building our own professional networks on LinkedIn. In the last year we added Google+, Pinterest, and Tumb…

Monitoring ppb levels of ambient air pollutants via hyphenated techniques: HRGC/ in-series selective detection

Accepted for presentation in Advancements in Air Monitoring Symposium at the Spring National Meeting of the American Chemical Society April 2013 AUTHORS1. Jack N Driscoll1, Dr., PID Analyzers, LLC, 2 Washington Circle, #4, Sandwich, MA, 02563, United States , 6176994307, United States  2. Jennifer L Maclachlan1 , PID Analyzers, LLC, 2 Washington Circle, #4, Sandwich, MA, 02563, United States , 6176994307, United States


Title: Monitoring ppb levels of ambient air pollutants via hyphenated techniques: HRGC/ in-series selective detection Abstract Body: High resolution gas chromatography (HRGC) with a capillary column (50,000 to 100,000 theoretical plates) is an efficient and effective means for separation of a complex mixture of chemicals in the ambient air. Since retention times are used for identification, either a second column with a different polarity or the ratio of two detectors are used to confirm the identity of various solutes in a number of USEPA methods. The photoionization detec…

@pidgirl's social media in science presentations of 2012

Utilizing social media to continue the International Year of Chemistry mission beyond 2012 Maclachlan, Jennifer, PID Analyzers, LLC, Pittcon 2012 Orlando, FL Analytical Chemistry Division Poster Session slot #23
Staying lean and utilizing social media: Remaining relevant as a small chemical business Maclachlan, Jennifer and Driscoll, Jack, PID Analyzers, LLC American Chemical Society Spring National Meeting 2012 San Diego, CA See presentation hereEmbracing the new media: making social and digital media the marketing planMaclachlan, Jennifer, PID Analyzers, LLC American Chemical Society Spring National Meeting 2012 San Diego, CA SCI-MIX 
Social Media Presentation at Northeastern Section of the American Chemical Society Long Range Planning Session, Maclachlan, Jennifer  June 14, 2012 Woburn, MA Organizer and Presiding at How Small Businesses Grow and Increase Sales Using Social Media Maclachlan, Jennifer PID Analyzers, LLC American Chemical Society Fall National Meeting 2012, Philadelphia,…