Personal branding in the digital age to advance your career in the chemical sciences

SUBMISSION ROLE: 2016 Northeast Regional Meeting

CONTROL ID: 2591588

ABSTRACT SYMPOSIUM NAME: Younger Chemist Committee Workshop

AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1

INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States.

TITLE: Personal branding in the digital age to advance your career in the chemical sciences

ABSTRACT BODY: Abstract: Learning how to create a social strategy and develop a personal brand as an early career scientist can be advantageous for career advancement. This presentation will focus on the balance between personal and professional social media accounts, how to promote yourself as a scientist while maintaining your fan base and integrating social media and traditional networking to connect with a broader audience and ultimately, expand your network. Various social media platforms such as Linked-In, Facebook, Twitter, Snapchat, Instagram and blogs will be referenced. Presentation details:  Saturday morning October 8, 2016 Doubletree Hotel, Carlton Room Binghamtpon, NY 9:55am-10:25am Learn more about #NERM2016 or register to attend here

Leveraging Linked-In and other simple social media in your sector of the chemical enterprise

AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1

INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States.

TITLE: Leveraging linked-In and other simple social media in your sector of the chemical enterprise

ABSTRACT BODY:  Abstract: Learn how to maximize your Linked-In profile and integrate other popular social media such as Facebook for business and individual Facebook accounts, Twitter, websites and blogs to share your science. The communication tools illustrated by examples in this presentation can be used for small chemical businesses, to promote research both published and unpublished, for use by members of ACS Divisions and/or ACS Local Sections and/or other scientific organizations and other community-based events. Details: Friday October 7, 2016 American Chemical Society Northeast Regional Meeting #NERM16 Binghampton, NY 3:50pm-4:20pm Doubletree Hotel, Johnson Room Register to attend this presentation and access the full meeting

Advance yourself and your science: A free ACS Publications Webinar

Join us today, Thursday April 21, 2016 at 11am EST for the ACS Publications webinar titled Raising the Visibility of Your Research. If you are interested in this topic but unavailable to watch the webinar live, then please register and you will have access to the link to view it at your leisure.

Webinar hashtag is #ACSVisibleSci on Twitter

As a researcher, you need to wear many hats. Not only do you need to know how to effectively carry out experiments and write a compelling research paper, you also need to learn how to market your research so the right people are aware of your contributions to the field. This presentation will discuss ways in which the other “99%” of researchers can raise the visibility of their research. These are tips for every researcher and will provide suggestions on how to use multimedia and social media to promote their work, even if it never makes headlines on CNN.
In this webinar you’ll learn: 

• How to effectively communicate your research to a broad audience 
• How to leverage social media networks to broadcast your research 
• How to utilize multimedia, such as ACS Liveslides, to supplement your research paper
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• REGISTER NOW FOR THIS FREE WEBINAR

REGISTER NOW FOR THIS FREE WEBINAR

Pacifichem Symposium #173: The Evolving Nature of Scholarly Communication: Connecting Scholars with Each Other and with Society

CALL FOR ABSTRACTS CLOSES 4/15/15

Scholarly journal publishing is now web based and web first, but this migration to the Internet has brought with it other changes as well. Scientists are now collaborating with each other globally in ways that would not have been possible even ten years ago. Some researchers are using social media, such as blogs and twitter, to comment on and recommend articles, and in so doing establish a reputation beyond journal article publication and citation. Some scientists are posting research results directly to the Internet, where other scientists can analyze the data and discuss its meaning. Tools and algorithms to deliver the right content to the right person help researchers navigate the ever increasing amount of scholarly content.

At the same time, both scientists and funding agencies are interested in the broader impact of their research on society. A growing contingent of scientists and science communicators from academia, government, and industry are utilizing social media tools and platforms to communicate their chemistry beyond the traditional audience. This mechanism of science communication can potentially lead to benefits to society in the form of identifying and building new and existing business relationships, helping to resolve some of the challenges of the digital classroom, and expand the science communication channels formerly limited to onsite participation at Universities or scientific conferences. Examples include use of YouTube, blogs, Twitter, Wikipedia, and scientific apps.

This symposium will examine how traditional publishing models are changing as a result of the impact of social media, as well as how social media are being used to foster new models of communication and engagement with society.

We welcome contributions that examine ways in which researchers are engaging in new communication models, as well as ways in which journals and publishers are responding to these new models.

Contact us:

Corresponding Organizer: Jennifer Maclachlan, PID Analyzers, LLC (USA), pidgirl@gmail.com @pidgirl
Brenna Arlyce Brown, Mitacs, (Canada), brennab@ualberta.ca @BrennaArlyce
Kazuhiro Hayashi, NISTEP (Japan), khayashi@nistep.go.jp
David Martinsen, ACS (USA), d_martinsen@acs.org
Antony Williams, RSC (USA), tony27587@gmail.com @chemconnector

Abstract submissions close April 15, 2015 at http://www.pacifichem.org.

My year in C&EN 2013

Below are the notable mentions that my father, our 

company, our Local Section/Division and/or I received 

in 2013 in Chemical and Engineering News. 

The two day symposium that I co-organized with members of the American Chemical Society Ag and Food Division and AGRO Division, garnered media coverage by the ACS Pressroom as a featured Press Conference and Press Release as well as a C&EN Cover Story. See Cover Story exerpt below. Clicking on the title links below leads to the original story link from C and EN.

Volume 91 Issue 18 | pp. 36-39
Issue Date: May 6, 2013

Eating Arsenic

ACS Meeting News: Efforts to find out how the element gets into food are leading to ways to reduce its presence

By Celia Henry Arnaud

Here's a link to more information on the two day symposium on Arsenic Contamination in Food and Water at #ACSNOLA. This is a link to the speakers who presented in this symposium.

One of my tweets was selected for publication in the C&EN article below. This is a symposium that I co-organized with the Chemical Information Division of the American Chemical Society. This is a link to my write-up here.

Volume 91 Issue 40 | pp. 50-54
Issue Date: October 7, 2013 | Web Date: October 4, 2013

Readers’ Choice: What You Asked C&EN To Cover At ACS Indianapolis

Reporter’s national meeting travelogue was dictated by reader votes

By Carmen Drahl

Taking advantage of crowd-sourcing is how we got @pidguy included in the C&EN How I got my job

How I got my job

Our National Chemistry Week event got a mention in the round-up section!

Volume 91 Issue 50 | pp. 31-34

Issue Date: December 16, 2013

An Energizing Experience

National Chemistry Week celebrates the chemistry of energy

By Linda Wang

Here are some event pictures:

Chemistry Ambassadors at the Cape Cod Celebrates National Chemistry Week at the Boy Scouts

Cambridge Science Festival traveled to Cape Cod to participate in the hands-on portion of  Cape Cod Celebrates National Chemistry Week at the Boy Scouts

Bassam Shakhashiri at NESACS celebrates NCW at the Museum of Science Boston

We've got a phenomenal event for chemical entrepreneneurs planned this Spring 2014 in the Boston area! Linda Wang, Senior Editor of Cand EN was kind enough to help us in our search for entrepreneurs to participate in the ACS Showcase East Business Pitching Contest. Tell a friend or a colleague about this amazing opportunity!

Volume 91 Issue 51 | p. 36

Issue Date: December 23, 2013

Entrepreneurs Sought For Business Pitch Contest

By Linda Wang

Here is the investor readiness survey which entrepreneurial candidates must complete. 

To learn about sponorship opportunities or to participate as an investor either in person or online, please contact me today.

Small chemical businesses and the importance of being social on the CINF Track at #ACSIndy

Symposium Title: (CINF012) Role and Value of Social Networking in Advancing the Chemical Sciences #ACSINDY

Symposium description: There is no shortage of social networking tools available to the scientific community to embrace and, in theory, use to advance the chemical sciences. From YouTube videos for demonstrating lab procedures, to personal blogs or blogging communities, to crowdsourced wikis and Twitter. These tools allow for sharing, for community engagement and collaboration, and many other opportunities to connect scientists (and others) to science. This symposium will examine whether social networking tools offer value to the chemical sciences. We will review how these tools are presently being used and what the opportunities are for the future for improved engagement with the existing systems or the development of new and improved tools.

Presentation title: Small chemical businesses and the importance of being social

INSTITUTIONS

1. PID Analyzers, LLC, Sandwich, Massachusetts, MA, 02563, United States

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AUTHOR

1. Jennifer L Maclachlan¹ , PID Analyzers, LLC, 2 Washington Circle, #4, Sandwich, MA, 02563, United States 

Abstract Body: As a small chemical business owner I utilize the following social media platforms for my business: Facebook, Twitter, Hootsuite, LinkedIn, Blogger, Tumblr, Google+, Constant Contact and Pinterest. I will discuss the integral role that each of these social media vehicles plays in the sales, marketing, and branding of my analytical instrumentation. Additionally I will speak to how I've been able to maintain and grow exisiting business relationships through consistent social media communications as well as continuously building a following. Metrics for tracking leads to social campaigns will be addressed. Lastly I will discuss the importance of finding your social media voice and getting out there and being social.

@pidgirl's social media in science presentations 2012

  The role and value of social networking in advancing the chemical sciences morning session #ACSINDY by Jennifer Maclachlan

  

  CINF #ACSINDY Social Networking Monday PM #WHERESCARMEN by Jennifer Maclachlan

Demystifying social sharing: an interactive workshop for chemists who are skeptical about social media

NERM1054 titled "Demystifying social sharing: an interactive workshop for chemists who are skeptical about social media", has been accepted for an oral presentation at the 2012 Northeast Regional Meeting. This presentations is scheduled for Tuesday October 2, 2012 at the Radisson Hotel in Rochester, NY.   

Information: Session Title: Small Chemical Businesses Division of ACS Programming, Best Practices for Entrepreneurs

Session Date: 02-Oct-2012,

Session Start Time: 8:30 am

Presentation time: 10:55 am-11:45 am by Jennifer Maclachlan

Abstract Body: This workshop is designed for chemists in the industrial or academic sectors as well as the chemical entrepreneur who wants to be convinced to move out of their comfort zone with social media. Topics covered will include: how to use Twitter, setting up a Facebook for business page and a community page, Linked-In tips and tricks, blogging, Google+ and Pinterest. Bring your tablet or laptop, your questions and let's get ready to share.