(11) Connecting Chemistry to Society:

111 - Social media and managing business relationships: Transitioning from marketing to sales of scientific instrumentation

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Jennifer Maclachlan, pidgirl@gmail.com, Jack Driscoll
1 PID Analyzers, LLC, Sandwich, Massachusetts, United States
Abstract Body:This presentation will focus on social media platforms used for marketing, sales and fostering business relationships worldwide with an emphasis on best practices and business branding. The integral role that Facebook®, Twitter®, Hootsuite®, Linked-In®, Blogger®, Tumblr™, Google+®, Constant Contact™ and Pinterest™ play will be explored as applied to a small analytical instrumentation company. Metrics for tracking leads to social campaigns and to sales will be addressed.