Showing posts with label Virtual tradeshows. Show all posts
Showing posts with label Virtual tradeshows. Show all posts
Saturday, April 24, 2010
OHS Virtual Event
Our first virtual tradeshow exceeded expectations. The virtual show effectively mimicked an actual tradeshow and the feeling of being at a tradeshow. Participants gathered in the Lounge and chatted about how the show was going and exchanging pleasantries (just like at a mixer on the show floor). OHS set up a live Twitterfeed using the #OHSvirtualevent hashtag so folks could follow along on Twitter. It took Jack and I awhile to get our sales technique down as we were not well versed in virtual booth ettiquette. Initiating a "chat" with a "booth visitor" would either scare them off (they would leave the booth) or they would "decline" our chat request (so discouraging); we thought we should say "hello" (like you would in real life; eye contact then obligatory head nod or "good morning" or "how are you?" or "can I help with anything?"). From my limited virtual tradeshow experience I would recommend the following to virtual booth staff: remain calm (there's someone in our booth, don't panic), relaxed (by allowing the booth visitor time to peruse the technical papers/literature and etc available in the booth-of course we posted the maximum allowable) and alert (to the live Q&A screen at the booth because when they have a question, they will ask it). And they are expecting an immediate response. You are, after all on booth duty.
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