Social Media in Science at #SERMACS2011 featuring Facebook for the business

"SERMACS 2011 features a wide variety of symposia. In addition to analytical, biological, computational, inorganic, organic and physical chemistry symposia... specialized topics are also scheduled" including Social Media in Science. 

The following is my invited abstract which has been accepted for presentation on Wednesday afternoon October 26, 2011 in the Social Media in Science Symposium at SERMACS 2011.

Title:

49 - The value of a Facebook business page
		Authors:  Jennifer L. Maclachlan,
		Presentation Time: 4:15 PM
		Location: Omni Richmond Hotel
		Room: Roanoke

Abstract Body: Is there value in a Facebook business page? Yes. Are metrics available? Yes. I will present a case study of my small chemical business and how we have grown our Facebook business page from having only employees "liking" us to having customers, friends and other industry professionals interact with us on our Facebook business page. Studying our Facebook analytics assists us in providing followers and others (searchable on Google) to read and share our content. I will discuss how we leverage social media via our Facebook page to create and share content from our blogs related to our business, enhancing our monthly E-Newsletter campaign via Constant Contact, our cooperation with local universities and our chemistry outreach by using the original Facebook posts to share to other social media vehicles such as Twitter and Linked-In.