#SERMACS2011 Symposium: Social Media in Science Oral PM Session

Ann Sullivan, Thomas Devore 
Wednesday, October 26, 2011 

Oral Session
Social Media in Science (Oral) - PM Session

When:           Wednesday October 26, 2011

Omni Richmond Hotel
Kenneth Podraza, Thomas Devore
Alex Martin
2:00 pm - 5:00 pm 
The Social Media in Science Symposium presenters at the meet and greet luncheon
before the symposium.
#SERMACS2011 Social Media in Science Symposium presenters luncheonL to R:Jennifer Maclachlan, Ashton T. Griffin, Nathalie Herring, A. Martin, Ken Podraza, Laura Provan, Barbara Reisner, Thomas Devore, Kevin Major and F. Vera-Luna
— with Ashton T. Griffin and Fernando Luna Vera at The Tobacco Company Restaurant

Pres Time
Pub #
Presentation Title

2:00 pm

Introductory Remarks

2:05 pm
Labs, Camera, Action! Disseminating science in the digital age
Natalie P Herring, Kevin J Major

Natalie P Herring1, Kevin J Major2 (1) Department of Chemistry, Virginia Commonwealth University (2) Department of Chemistry & Nanoscale Science Program, University of North Carolina at Charlotte

Through the use of social media, scientists and aspiring students are able to use videos to their advantage. Scientists are able to star in their own videos by recording a lecture, sharing their thoughts on recent papers or topics, staging a tutorial, or recording a simulation. With the evolution of social media, these types of presentations are now widely available on the Internet and may be used as excellent tools for students to learn new topics. Here, we will discuss the use of social media, mainly video sharing sites, for the dissemination of research and understanding of new topics.

2:25 pm
My Twitter tool-box: How I utilize Twitter for my small chemical business
Jennifer L. Maclachlan

PID Analyzers, LLC,

As a small chemical business owner, social media has had an incredible impact on how we engage with customers, prospective clients, vendors, other industy professionals and the media. I will describe how I use Twitter for my business, my favorite Twitter application: Hoot Suite, participation in Tweet-ups and how I utilize Twitter to enhance our overall social media marketing presence both within the Twittersphere and out on Google.

2:45 pm
Using social media in the teaching of chemistry at Wayne Community College
Ashton T. Griffin

Wayne Community College

Today's students arrive in our chemistry classrooms with their smart phones, their laptops, tablets or net books. Ear buds are often attached to iPods or some other MP3-playing device that we have to ask them to remove when they enter our classrooms. Social media sites like Facebook, Twitter and YouTube often compete for their attention. As chemistry faculty, we are asked to maintain faculty Webpages and often utilize course management systems like Blackboard or Moodle in our teaching.

Chemistry faculty often has been slow to adopt and utilize social media like Twitter and Facebook in their teaching. But those of us who have embraced new social media trends have found that it allows us to better connect with our students and provides our students with a vast array of ways to learn more about chemistry and its place in our society.

Over the last three years, I have utilized technology and social media to improve my teaching of chemistry at the community college level. I can do the same thing for you. Join me in this presentation as I share some of the tips that worked best for me in this new social media-driven world.

3:05 pm
What's a geezer to do when twenty-first century technology collides with nineteenth century pedagogy?
Prof Thomas C. DeVore

Dept of Chemistry and Biochemistry, James Madison University, MSC

Although the communication revolution is changing most aspects of campus life, the pedagogy used in the class rooms has been more evolution than revolution. In this talk, some of the challenges to traditional methods used to prepare students for careers in chemistry generated by the communication revolution will be presented. Since many of the questions raised by these challenges as well as effective ways to integrate twenty-first century into the curriculum remain to be answered, this talk is designed to stimulate discussion rather than to provide answers.

3:25 pm


3:35 pm
The Virtual Inorganic Pedagogical Electronic Resource: Collaboration and community building using Web 2.0
Barbara A. Reisner

Department of Chemistry and Biochemistry, James Madison University

[p]VIPEr, the Virtual Inorganic Pedagogical Electronic Resource (http://www.ionicviper.org), is an online teaching materials repository and interactive social networking environment for inorganic chemistry educators. The rise of Web 2.0 - the social or participatory web - has enabled us to think differently about our cultures of teaching and learning. Through VIPEr, our distributed community of inorganic chemists 
has seen the beginnings of cultural changes that benefit both faculty 
development and student learning. By encouraging a shift to smaller 
online publication units, or “learning objects,” we facilitate better 
assessment of student learning and easy translation to different 
educational environments. By promoting a culture of open sharing, we have increased the 
quantity and variety of teaching materials available to instructors and 
students. We can share the vast and varied expertise of the community through 
VIPEr's social, online environment. This presentation will showcase the VIPEr website and provide examples of how VIPEr can facilitate a conversation within a disciplinary community that can enhance teaching practices. Learn why we come for the content but stay for the community.

3:55 pm
Science popularization through Facebook
Fernando Luna Vera PhD

Department of Chemistry, Virginia Commonwealth University

Scientific news or content usually do not make it into social media news-feed or updates of people outside a scientific field. Even though social media has the ability to deliver and distribute information to specific audiences its complimentary part is also important: you can reach everybody within your contact list, scientist and non-scientist. This capacity opens up the opportunity to educate general audiences in relevant important scientific issues. But, how to reach big audiences in such a dynamic environment like Facebook?. Herein it is shown with some data what variables can be important to make people out of science fields to read and try to learn from post and status updates.

4:15 pm
The value of a Facebook business page
Jennifer L. Maclachlan,PID Analyzers, LLC

Is there value in a Facebook business page? Yes. Is it measureable? Yes. I will present a case study of my small chemical business and how we have grown our Facebook business page from having only employees "liking" us to having customers, friends and other industry professionals interact with us on our Facebook business page. Studying our Facebook analytics assists us in providing followers and others (searchable on Google) to read and share our content. I will discuss how we leverage social media via our Faceook page to create and share content from our blogs related to our business, enhancing our monthly E-Newsletter campaign, our cooperation with local universities and our chemistry outreach by using the original Facebook posts to share to other social media vehicles such as Twitter and Linked-In.

4:35 pm
Social media for scientific outreach
Laura N Provan M.A.
U.S. Pharmacopeia

Social media - Facebook, Twitter, YouTube, LinkedIN - have proven cost- and time-effective megaphones for USP, a nonprofit, pharmaceutical standards-setting organization with operations around the world. USP's social media initiative started two years ago and has delivered measurable value in reaching our varied audiences: customers, regulators, journalists, members, public health officials, and the general public. I will show how we have built our Twitter following; how use of YouTube videos has helped position USP as a thought leader; and how our use of two separate Facebook pages has engaged key stakeholders and helped drive attendance at our conferences. I'll also explain how new media have been accepted in a 200-year-old, traditional organization.

4:55 pm

Concluding Remarks

#SERMACS2011 Social Media in Science Symposium presenters  L to R: Kevin Major, Ken Podraza, Thomas Devore, Laura Provan,Jennifer Maclachlan, A. Martin, F. Luna-Vera, Ashton T. Griffin, Barbara Reisner and Nathalie Herring


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