Personal brand development and social networking strategies for professional chemists

This invited presentation has been scheduled for the technical program of the 253rd ACS National Meeting in San Francisco, California, on Wednesday April 5, 2017 in the afternoon session on the ACS Division of Professional Relations program track.  DIVISION: Division of Professional Relations SESSION: Looking Beyond Your Current Boundaries: What's the Next Step? SESSION TIME: 1:30 PM - 4:20 PM PRESENTATION FORMAT: Oral DAY & TIME OF PRESENTATION: Wednesday, April, 05, 2017 from 2:35 PM - 3:05 PM ROOM & LOCATION: Monterey I - Hotel Nikko San Francisco

TITLE: Personal brand development and social networking strategies for professional chemists

AUTHORS (FIRST NAME, LAST NAME): Jennifer L. Maclachlan1

INSTITUTIONS (ALL): 1. PID Analyzers, LLC, Sandwich, MA, United States.

ABSTRACT BODY:  Abstract: This presentation will illustrate how to develop your personal brand as a chemist and to craft a social media strategy for effective integration of social media networking and traditional networking practices for real career advancement in the chemical sciences. Emphasis will be given to maintaining professionalism across the various social media platforms including best practices and short cuts for efficient time management.