Small Chemical Business Div SCHB at #ACSSanDiego SCI-MIX
| Sci-Mix Sesssion | |||
| Location: | San Diego Convention Center | ||
| Room: | Hall D | ||
| Organizers: | Joseph Sabol | ||
| Duration: | 8:00 pm - 10:00 pm | ||
| Pub # | Presentation Title | ||
|---|---|---|---|
11 - Embracing the new media: Making social and digital media the marketing plan
Jennifer L. Maclachlan, pidgirl@gmail.com, PID Analyzers, LLC, Sandwich, MA 02563, United States
At
the conclusion of our first year of a successful monthly E-Newsletter
campaign in 2008, we received much positive feedback from current and
potential customers and clients. After attending a Constant ContactTM
marketing boot camp, we expanded our email list by promoting it through
social media. In late 2009, we opened several blog accounts, a Facebook
business page, and a Twitter account for our small chemical business.
During the last two years we have steadily grown our social media
presence, as well as developed metrics to determine the return on
investment of our marketing time and expenditures. This poster will
contain valuable suggestions of what works - and what doesn't - in small
business social media.
Monday, March 26, 2012 08:00 PM Sci-Mix (08:00 PM - 10:00 PM) Location: San Diego Convention Center Room: Hall D | |||
12 - SCHB: The future of the chemical enterprise Stan Seelig, chair@acs-schb.org, Mukund Chorghade, Joseph Sabol, Ankush Argade, Sharon Vercellotti. c/o Equinox Chemicals LLC, ACS Division of Small Chemical Businesses, Albany, GA 31707, United States The ACS Division of Small Chemical Businesses SCHB has objectives "To aid in the formation, development, and growth of small chemical businesses." SCHB helps chemists working in small enterprises, including self-employed, with the legal, social, educational, legislative, regulatory, and economic aspects of their unique professional status. SCHB serves as a clearinghouse of information, a forum for discussion, and a liaison between small businesses and students. SCHB has informative programs at ACS national and regional meetings and provides valuable member-only content. See what SCHB is doing in 2012 and what it can do for you. SCHB is only as strong as its members - contact an SCHB officer for more information on how you can join and help. SCHB: where all the elements come together for a successful chemical business. Monday, March 26, 2012 08:00 PM Sci-Mix (08:00 PM - 10:00 PM) Location: San Diego Convention Center Room: Hall D | |||
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