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Leveraging social media for effective content marketing for corporate and non-profit entities in the chemical enterprise

Invited talk for presentation at the American Chemical Society Spring National Meeting in San Francisco, CA April 2-6, 2017. Learn more about the conference here.


PAPER TITLE: Leveraging social media for effective content marketing for corporate and non-profit entities in the chemical enterprise










DIVISION: Division of Small Chemical Businesses
SESSION: Chemists and Writing for Fun and Profit: Write Your Own Career
SESSION TIME: 8:00 AM - 11:50 AM

PRESENTATION FORMAT: Oral
DAY and TIME OF PRESENTATION: TuesdayApril, 04, 2017 from 10:50 AM - 11:20 AM
ROOM and LOCATION: Nikko Ballroom I - Hotel Nikko San Francisco

Leveraging social media for effective content marketing for corporate and non-profit entities in the chemical enterprise 


As a marketing and public relations professional for a small analytical instrumentation manufacturer, written skills are an asset. Typical tasks include writing instruction manuals, brochures, advertising copy, blog posts, newsletters, emails and social media updates. This presentation will focus on crafting compelling social media posts that yield high-click through rates and deliver measurable results. Examples and best practices for the management of a social media marketing plan for both corporate and non-profit entities in the chemical enterprise will be discussed. There will be an emphasis on writing, developing, and/or sourcing reputable  scientific content and the subsequent social media sharing of the content which requires written skills and not just a 'share-this' button.

Author: Jennifer L. Maclachlan, PID Analyzers, LLC Sandwich, MA

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