PAPER TITLE: Leveraging social media for effective content marketing for corporate and non-profit entities in the chemical enterprise
DIVISION: Division of Small Chemical Businesses
SESSION: Chemists & Writing for Fun & Profit: Write Your Own Career
PRESENTATION FORMAT: Oral
DAY & HALF DAY OF PRESENTATION: Tuesday April 4, 2017- AM session
Leveraging social media for effective content marketing for corporate and non-profit entities in the chemical enterprise
As a marketing and public relations professional for a small analytical instrumentation manufacturer, written skills are an asset. Typical tasks include writing instruction manuals, brochures, advertising copy, blog posts, newsletters, emails and social media updates. This presentation will focus on crafting compelling social media posts that yield high-click through rates and deliver measurable results. Examples and best practices for the management of a social media marketing plan for both corporate and non-profit entities in the chemical enterprise will be discussed. There will be an emphasis on writing, developing, and/or sourcing reputable scientific content and the subsequent social media sharing of the content which requires written skills and not just a 'share-this' button.
Author: Jennifer L. Maclachlan, PID Analyzers, LLC Sandwich, MA