L to R: CC Young, Frank Manganaro, Jennifer Maclachlan, Jack Driscoll, Tom Connelly, and David Harwell at NOVA Biomedical, Waltham, MA August 2015
PACIFICHEM 2015
SCTY: The Evolving
Nature of Scholarly Communication: Connecting Scholars with Each Other and with
Society (#173) PART III
303A - Hawaii Convention Center
11.173-3A
8:00am - 12:00pm
Wed, Dec 16
Organizers: J. Maclachlan, A. Williams, K. Hayashi, D.
Martinsen, B. Brown
Presiders: Jennifer Maclachlan
Opening Remarks by
Tom Connelly, Executive Director and CEO of the American Chemical Society
303A - Hawaii Convention Center
8:00am - 8:05am
56 - Linked-In® and
Facebook® for business: Learn how to leverage these powerful social tools
DESCRIPTION:
So you've got a Linked-In® account and have been named an
administrator to a Facebook® for business page. Now what? This presentation
will teach you how to get the most out of these powerful social networking
tools. Learn how to use your Linked-In® account by choosing who to connect
with, when to endorse, how to get introduced, how to tag contacts, the
advantage of in-mail™ and inspiration for what to post as a status update. For
a Facebook® for business page, learn how to craft a status, when to boost a
post (for how much, how long and to what audience), when to share and how much
to share (it's not Twitter, the tolerance threshold to share too frequently is
low), why you should use photos in your posts, how to setup general guidelines
for posting when there are multiple account administrators and Facebook®
content sharing best practices for scientists. Bring your devices and questions
and be ready to leverage these awesome social networking tools for your
business, university, scientific society or community organization.
AUTHOR/PRESENTER:
Jennifer Maclachlan,
PID Analyzers, LLC, Sandwich
 |
| Presenters Raychelle Burks and Jennifer Maclachlan Denver, CO March 2015 |
57 - Connecting
through social media (Part I)
DESCRIPTION:
Facebook, Twitter, Pinterest, Google+, Instagram, Vine,
YouTube, Tumblr … social media platforms have revolutionized the way we
communicate and connect. When employed effectively, social media can be an
invaluable tool for professional development, networking and personal branding
for scientists. Connecting through social media (Part I and II; 1 hour total)
will present advice and practical strategies on the effective use of social
media platforms, particularly Twitter, to create a professional online
presence, for personal branding and career advancement. Part I will feature an
interactive panel of scientists and science communicators discussing their
experiences in using social media platforms, particularly Twitter, to connect
with peers and the general public.
AUTHORS and/or PRESENTERS:
M Monica Feliu-Mojer1
, Raychelle Burks2 , Liz Neeley3 , Danielle Lee4 , Ben Lillie5
1 Cellular and Molecular Pharmacology, UC San Francisco /
CienciaPR /iBiology, San Francisco, California, United States; 2 Chemistry,
Doane College, Crete, Nebraska, United States; 3 COMPASS, Seattle, Washington,
United States; 4 Psychology, Cornell University, Ithaca, New York, United
States; 5 The Story Collider, New York, New York, United States, United States
58 - Connecting
through social media (Part II)
Connecting through social media (Part I and II; 1 hour
total) will present advice and practical strategies on the effective use of
social media platforms, particularly Twitter, to create a professional online
presence, for personal branding and career advancement. Building on Part I, in
Part II session facilitators will work with attendees in small groups or
one-or-one to create, revise, and/or evaluate their social media presence for
maximum professional development. Attendees are encouraged to bring their
laptops, smart phones, and/or tablets.
AUTHORS and/or PRESENTERS:
Monica Feliu-Mojer1
, Raychelle Burks2 , Liz Neeley3 , Danielle Lee4 , Ben Lillie5
1 Cellular and Molecular Pharmacology, UC San Francisco /
CienciaPR /iBiology, San Francisco, California, United States; 2 Chemistry,
Doane College, Crete, Nebraska, United States; 3 COMPASS, Seattle, Washington,
United States; 4 Psychology, Cornell University, Ithaca, New York, United
States; 5 The Story Collider, New York, New York, United States
59 - Connecting with
the media (Part I)
DESCRIPTION:
In addition to giving research talks, publishing papers and
writing grants, scientists are increasingly interacting with members of the
media as research and/or field experts, story subjects or sources, and general
commenters. Connection with the media (Part I and II; 1 hour total time) will
help scientists build the knowledge and skills they need to effectively engage
with media members and the general public. Part I will feature (1) a panel of
scientists and science communicators discussing their experiences communicating
science in the media, along with the advantages of incorporating effective
communication skills into their professional toolbox and (2) introduce to the
Message Box, a simple but powerful tool to help attendees distill what they
know and why it matters.
AUTHORS and/or PRESENTERS:
Raychelle Burks1 , Liz Neeley2 , Monica Feliu-Mojer3 ,
Danielle Lee5 , Ben Lillie4
1 Chemistry, Doane College, Crete, Nebraska, United States;
2 COMPASS, Seattle, Washington, United States; 3 Department of Molecular &
Cellular Pharmacology, University of California, San Francisco, California,
United States; 4 The Story Collider, New York, New York, United States; 5
Psychology, Cornell University, Ithaca, New York, United States
60 - Connecting with
the media (Part II)
DESCRIPTION:
Connection with the media (Part I and II; 1 hour total time)
will help scientists build the knowledge and skills they need to effectively
engage with media members and the general public. Builing on Part I, in Part II
session facilitators will lead attendees through a Message Box activity
featuring each attendee's individual research efforts.
AUTHORS and/or PRESENTERS:
Raychelle Burks1 ,
Liz Neeley2 , Monica Feliu-Mojer3 , Danielle Lee4 , Ben Lillie5
1 Chemistry, Doane College, Crete, Nebraska, United States;
2 COMPASS, Seattle, Washington, United States; 3 Department of Molecular &
Cellular Pharmacology, University of California, San Francisco, California,
United States; 4 Psychology, Cornell University, Ithaca, New York, United
States; 5 The Story Collider, New York, New York, United States
61 - Reaching your
target audience after publication
DESCRIPTION:
Over 2.1 million papers are now published each year, and an
increasing number of them are published in large Open Access journals. The
growing challenge of filtration and curation makes it increasingly difficult
for authors to successfully communicate their work to the right audience and
contribute to the conversation in their field. Although much emphasis has been
placed on the successful navigation of the publication process, very little is
done by authors after publication to increase the discoverability of their work
and connect the findings to a broader audience. How can authors ensure that
their papers are discovered by their peers and understood by the general
public? Research Square has been exploring new ways to bring scientific content
to a larger group of interested readers. This presentation will discuss
findings from experiments related to the effectiveness of content generation,
keyword selection, and discoverability through multiple channels. This research
reveals new approaches for authors to promote their research more effectively
and prepare for the future of academic publishing. Laura
AUTHOR/PRESENTER:
Laura Stemmle , 1 Research Square, Durham, North Carolina,
United States
62 - Scholarly
journals in China involved in Friends circles: Promotion or profit
DESCRIPTION:
Although users in China cannot login YouTube, Twitter and
even Google the Chinese scientists utilize social media tools and platforms to
form Friends circles to communication. WeChat Public Platform and ScienceNet.cn
become very popular among Chinese scientists. Scholarly journals in China are
involved in Friends circles too for better connecting with authors, referees
and readers. The presentation will give some examples to show how these new
social media ways promote the journals and what a new business model will be
for the scholarly journals in China.
AUTHOR/PRESENTER:
Xiaowen Zhu1 , 1 School of Chemical Engineering and
Technology, Tianjin University, Tianjin, China
63 - ACS Crystal
Growth & Design: Founding a journal in the cusp of electronic publishing
and open access
DESCRIPTION:
Electronic publishing? Open access? As a scientist involved
in the field of crystallography since I was an undergraduate (lets just say
pre-personal computer and internet), all I can really say, is What took us so
long?
I started my editorial career as Associate Editor of Journal
of Crystallographic and Spectroscopic Research in 1993; a time firmly in the
paper and print publication era. In 1999 I was asked by the American Chemical
Society to found a new journal named Crystal Growth & Design, directed
toward the remerging filed of solid state chemistry which involved the design
and growth of crystalline materials. At that time the publishing dogma insisted
that the print copy of a journal was the archival copy and that any paper
published online had to be an exact copy of the print version. However, I was
impatient for the same technology which was moving crystallography forward
(including for example, immersive graphic displays of crystal structures which
dramatically aided our understanding of crystal packing) to be included in our
papers since they were going to be essentially on a computer anyway. Having
dealt with a lot of electronic data, I was also impatient for all of the
background data to be available online to the reader. But for our first issue in
2001, I was able to get one important concession, Web Enhanced Objects or WEOs.
WEOs allowed readers of the online version to click on figures and allow them
to rotate. Well, given an inch….
As evidenced by the text above, this presentation will cover
a personal journey through the transition of scientific publishing from print
to electronic formats. It will discuss an industry’s journey of resilience and
adaptability to change. I consider this to be a success story which has many
lessons for today’s chemical industry as it makes the decisions which will lead
to transformative sustainable practice or to its demise. But for now, let’s
take electronic publishing as a very positive object lesson.
AUTHOR/PRESENTER:
Robin D. Rogers, 1 Chemistry, McGill University, Montreal,
Quebec, Canada
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