Monday, December 24, 2012

How social media marketing influences sales at a small chemical business

This presentation has been accepted for the technical program of the 245th ACS National Meeting that will be held in New Orleans, Louisiana, April 7-11, 2013.

PAPER ID: 20037
PAPER TITLE: “How social media marketing influences sales at a small chemical business” 

DIVISION: SCHB: Division of Small Chemical Businesses
SESSION: SCHB Poster Session Sunday April 7, 2013 & SCIMIX Monday April 8,2013 


PRESENTATION FORMAT: Poster



PID Analyzers, LLC launched their social media marketing plan in November of 2008 with a monthly E-Newsletter utilizing Constant ContactTM. One year later, in November 2009, a Facebook Business Page, the corporate blog “The Analyzer Source,” a LinkedIn page, and two Twitter accounts for owners Jack Driscoll (Twitter handle @pidguy) and Jennifer Maclachlan (Twitter handle @pidgirl) were established. We began to publish regular updates on LinkedIn while continuously building our own professional networks on LinkedIn. In the last year we added Google+, Pinterest, and Tumblr to our marketing efforts. We are reaching a unique audience with each social media platform and we offer value with each post; the result is that our following is increasing. How do we do this? We note what people "like,"retweet, or comment on and consistently make our next post not about our products, but about people, places, and things that interest us and make us more human and less corporate. This poster will explore how we have built relationships with customers and prospective customers via social media marketing and how it has translated to sales of our analyzers.

8 comments:

  1. Hi Jennifer, It's fantastic to see non-traditional industries embracing social media and content marketing. Bravo!

    ReplyDelete
  2. Social media marketing has totally changed the way companies used to market their products and services. Now it is more fun while you do the business. And that is also too effective.

    Buy Pinterest Followers

    ReplyDelete
  3. Good Info on social media marketing. Your blog feature much of the same content that I have come to expect here.
    brand marketing services
    brand marketing services

    ReplyDelete
  4. Good Info on social media marketing. Your blog feature much of the same content that I have come to expect here.
    African Marketing
    Event Marketing Company

    ReplyDelete
  5. Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here.
    British sme

    ReplyDelete
  6. Some Best Social Media Marketing Service companies are setting up things like Facebook business pages (which are free) for $600 to $1,000 or more and telling their clients that they don't need a website because Facebook is the biggest social network in the world and everybody has a Facebook account.

    ReplyDelete
  7. Friend, this web site might be fabolous, i just like it.
    web agency Italy

    ReplyDelete
  8. There are several advantages of working with a social media marketing agency. To begin with, it is the best way to save money.Try buyrealsocialmarketing.com

    ReplyDelete